Most small business websites look polished but generate zero leads. We engineer sites with SEO architecture, conversion psychology, and sub-2-second load times that turn your website into a revenue-generating asset, not a digital brochure.
The average small business website converts at 2.35%. That means for every 100 visitors, 97 leave without taking action. The root causes are predictable: slow load times, no SEO foundation, generic templates, missing trust signals, and zero conversion architecture.
We have audited over 500 small business websites. The pattern is consistent: business owners invest in a site that looks polished but lacks the technical infrastructure to rank on Google, the psychological triggers to convert visitors, or the page speed to keep users engaged.
Professional web design is not about aesthetics. It is about engineering a system that acquires traffic, holds attention, and drives revenue. Every design decision we make maps directly to a business outcome.
Every web design engagement includes a full suite of technical, strategic, and creative components. Nothing is optional because nothing is disposable when it comes to generating business online.
Every site begins with keyword research and information architecture mapping. We structure your pages around search intent, build internal linking hierarchies, and implement schema markup from day one. Your site launches ready to rank, not needing months of SEO remediation after the fact.
We engineer every page to move visitors toward a specific action. Strategic CTA placement, trust signal positioning, social proof integration, and friction reduction are built into the planning stage, not added as afterthoughts. Every element serves a measurable purpose.
A one-second delay in page load reduces conversions by 7%. Our builds target sub-2-second load times through optimized asset delivery, minimal DOM complexity, efficient CSS architecture, and server-level performance tuning. Every site scores 90+ on Google PageSpeed Insights.
Over 65% of small business website traffic comes from mobile devices. We design mobile-first, ensuring that every interaction, form field, and navigation element works flawlessly on smartphones and tablets. Desktop layouts expand from the mobile foundation, not the other way around.
Book a free consultation. We will audit your current site, identify your biggest conversion gaps, and map out exactly how we would engineer a site that drives leads for your business.
Book Your Free ConsultationMost web design firms are either creative shops that ignore SEO or dev shops that ignore conversion. We engineer both into every build.
| Feature | Typical Web Design Agency | Three Stripes Digital |
|---|---|---|
| SEO Integration | Added after launch (if at all) | Built into information architecture from Day 1 |
| Page Speed | 55-70 PageSpeed score | 90+ PageSpeed guaranteed |
| Conversion Optimization | Generic templates with basic CTAs | Data-driven CRO baked into every page |
| Content | "Lorem ipsum" placeholders; client writes copy | Full SEO copywriting included |
| Analytics | Basic GA4 install | Full conversion tracking + heatmaps + dashboards |
| Post-Launch Support | 30-day warranty, then paid support | 90-day optimization period with A/B testing |
| AI-Ready | No consideration for AI search | Structured for AI Overview citations and GEO |
| Accessibility | Often overlooked | WCAG 2.1 AA compliant |
Generic design does not account for the trust signals, compliance requirements, or conversion patterns unique to your sector. We build industry-specific sites with deep vertical knowledge.
Attorney websites require specific trust architecture: bar association badges, case result displays, attorney bio optimization, practice area silos, and intake form engineering. Built to comply with state bar advertising rules while maximizing lead generation.
Learn MoreHealthcare websites operate under HIPAA compliance requirements and need specialized patient intake forms, provider directories, condition-based content architecture, and insurance information displays. Engineered to convert patients while meeting regulatory standards.
Learn MoreProduct page optimization, cart abandonment reduction, and category page SEO. We build Shopify, WooCommerce, and custom platforms optimized for product schema, faceted navigation that does not cannibalize SEO, and checkout flows that minimize drop-off.
Learn MoreFinancial services websites need to communicate credibility and expertise within seconds. Credential displays, AUM social proof, compliant testimonial integration, educational resource centers, and calendar booking systems that convert high-net-worth prospects.
Learn MoreEvery project follows a structured, repeatable process. No guesswork. No scope creep. Predictable timelines and measurable outcomes at every phase.
Competitive analysis, keyword research, user persona development, and conversion goal mapping. We analyze your top 5 competitors' sites, identify ranking opportunities, and document every conversion path your site needs.
Information architecture, site mapping, and page planning based on the research phase. Every page is planned with keyword targeting, internal linking, and conversion flow mapped before a single pixel is designed.
Visual design execution in Figma alongside SEO-optimized copywriting. You review high-fidelity mockups for desktop and mobile simultaneously. Two revision rounds are included at this stage.
Clean, semantic code built on WordPress with GeneratePress. Performance optimization, cross-browser testing, accessibility auditing, and schema implementation. Every page passes Core Web Vitals before proceeding.
Pre-launch checklist of 87 items covering redirects, canonical tags, sitemap submission, and analytics validation. Zero-downtime launch followed by a 90-day optimization period with A/B testing, performance monitoring, and conversion rate refinement.
No hidden add-ons. Every engagement includes the full stack of deliverables below.
Full competitive keyword analysis and URL structure planning document.
High-fidelity mockups with your brand system, including style guide.
Professional copy for all pages, written for both search engines and humans.
Performance-optimized build with clean code and minimal plugin dependencies.
Title tags, meta descriptions, header hierarchy, alt text, and schema markup.
GA4, Search Console, conversion goals, and heatmap tool configuration.
A/B testing, performance monitoring, and conversion rate optimization.
Get a free site audit and see exactly where your current website is losing leads, rankings, and revenue. No pitch. Just data.
We only take on a limited number of clients per vertical to maintain quality. Check if your market is still available.
A typical small business web design project takes 6-10 weeks from kickoff to launch. Starter projects (5-7 pages) land closer to 6 weeks. Growth projects (10-20 pages) average 8 weeks. Enterprise builds with custom functionality can extend to 10-14 weeks. We provide a detailed timeline during the discovery phase with milestone dates for each project phase.
WordPress is our primary platform because it offers the best combination of SEO capability, performance, flexibility, and long-term maintainability for small businesses. For ecommerce projects, we also build on Shopify. We do not recommend Wix, Squarespace, or other closed platforms because they limit your SEO ceiling and create vendor lock-in.
Not when done correctly. Many redesigns damage rankings because the agency ignores URL structure, fails to implement 301 redirects, or changes the site architecture without accounting for existing keyword equity. We audit your current rankings before the redesign, preserve all valuable URL structures, implement comprehensive redirect mapping, and monitor ranking stability for 90 days post-launch. Our clients typically see ranking improvements within 4-8 weeks of launch because the new site has better technical SEO fundamentals.
The 90-day period includes weekly performance monitoring (traffic, conversions, page speed), heatmap analysis to identify UX issues, A/B testing on key conversion elements like headlines and CTAs, and monthly optimization reports. We also handle any bug fixes, content updates, and technical adjustments during this period. The goal is to use real user data to refine the site beyond what pre-launch testing can achieve.
We write all page copy as part of the engagement. During the discovery phase, we conduct an intake interview to understand your business, services, differentiators, and target audience. Our copywriters then produce SEO-optimized content for every page. You review and provide feedback, and we handle revisions. You do not need to write anything. We do request access to any existing marketing materials, case studies, or testimonials to inform the copy.
Performance is an engineering discipline, not an afterthought. We achieve sub-2-second load times through a combination of: lightweight theme architecture (GeneratePress generates 30KB or less of CSS), minimal plugin usage (we avoid bloated page builders), optimized image delivery with WebP and lazy loading, Cloudflare CDN caching, server-level optimization on cloud SSD hosting, and critical CSS inlining. Every page is tested against Google PageSpeed Insights and Web Vitals before launch.
We handle both redesigns and new builds. For redesigns, we audit your existing site to identify what is working (content with existing rankings, high-performing pages) and what needs to be rebuilt. We preserve SEO equity through careful redirect mapping and content migration while upgrading the design, code quality, and conversion architecture. Many of our best results come from redesign projects because there is existing data to work with.
Yes. A website is a living asset that requires ongoing attention to maintain and grow its performance. We offer monthly SEO services for content creation, link building, and technical optimization. We also offer maintenance plans covering WordPress updates, security monitoring, backup management, and performance tuning. Most clients pair their web design project with ongoing SEO to maximize the return on their initial investment.
We specialize in four verticals where we have deep industry knowledge: law firms, medical practices and healthcare organizations, ecommerce brands, and financial advisors and wealth management firms. This specialization means we understand the compliance requirements, trust signals, conversion patterns, and competitive dynamics specific to each industry. We do not take on every project that comes through the door; we focus where we can deliver the strongest results.
Template sites and DIY builders like Wix produce sites that look functional but lack the underlying infrastructure to generate business. The differences are in the layers you cannot see: SEO architecture that determines whether Google can rank your pages, conversion engineering that determines whether visitors take action, performance optimization that determines whether users stay on the site, and analytics implementation that determines whether you can measure and improve results. Professional web design is an investment in revenue infrastructure. A template is a digital business card.