We don't sell SEO packages. We engineer organic growth systems. Every technical audit, content strategy, and link campaign is designed around one objective: putting more qualified leads and revenue into your business through data-driven, transparent search optimization.
Every engagement starts with a technical foundation and builds toward compounding organic growth. No shortcuts. No black-hat tactics. Just systematic, measurable search engine optimization that holds up to algorithm updates.
We audit your site architecture, crawlability, Core Web Vitals, schema markup, and indexation issues. Most sites we onboard have 40-80 critical technical errors suppressing their rankings. We fix them systematically, starting with the highest-impact items.
Title tags, meta descriptions, header hierarchy, internal linking, keyword mapping, and content structure. We optimize every page element that Google uses to understand relevance. Our on-page process alone typically produces a 15-30% lift in impressions within 60 days.
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We build topic clusters and content calendars based on search intent analysis, not guesswork. Every piece of content targets a specific keyword cluster with mapped internal links, semantic variations, and a clear conversion path.
Content is how you build topical authority that compounds over time. Our subject-matter expert content is reviewed for E-E-A-T compliance, with long-form pieces built around topic clusters that establish your brand as the authoritative source in your vertical.
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Quality over quantity. We earn links through digital PR, resource page outreach, expert roundups, and strategic guest contributions. Our average acquired link has a Domain Rating above 40. We track every link in real time and disavow toxic ones before they cause damage.
White-hat outreach to relevant, high-authority sites with full transparency on every acquired link. We deliver quality backlinks each month, building your domain authority steadily and sustainably.
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Google Business Profile optimization, citation building, review management, and local schema implementation. For law firms and healthcare and medical practices, local search often drives 60-70% of new patient or client inquiries.
We make sure you dominate the Map Pack in your service areas. Our local SEO methodology includes category selection, attribute optimization, photo strategy, post scheduling, and review response templates that strengthen your local presence.
Dominate Local SearchBook a free SEO audit. We'll analyze your site's technical health, keyword gaps, and competitor landscape. You'll receive a detailed audit report with prioritized recommendations, whether or not you work with us.
Book Your Free SEO AuditMost SEO agencies sell packages. We build systems. Here is what that difference looks like in practice.
| Capability | Generic SEO Agency | Three Stripes Digital |
|---|---|---|
| Strategy Approach | Cookie-cutter packages applied to every client regardless of industry | Custom strategy built on competitive gap analysis specific to your vertical |
| Keyword Research | Surface-level volume checks; same 20 keywords every month | Comprehensive keyword research per engagement with intent mapping, SERP analysis, and traffic potential modeling |
| Content Production | Outsourced to generalist writers; thin, 500-word blog posts | Subject-matter expert content reviewed for E-E-A-T compliance; in-depth pieces built around topic clusters |
| Technical SEO | Run a Screaming Frog crawl once, hand you a PDF | Continuous technical monitoring with automated alerts; Core Web Vitals optimization; JS rendering audits |
| Link Building | PBNs, link farms, or no link building at all | White-hat digital PR and outreach; average acquired link DR 40+; full transparency on every link |
| Reporting | Monthly PDF with rankings and traffic charts; no business context | Live dashboard + monthly strategy call; every metric tied to leads, revenue, or pipeline value |
| AI & GEO Readiness | No awareness of AI search or generative engine optimization | Proactive GEO strategy to ensure visibility in AI Overviews, Perplexity, and ChatGPT search |
| Contracts | 12-month lock-in with early termination penalties | Month-to-month; we earn your retention through results |
SEO is not a one-time project. It is an ongoing system of research, execution, measurement, and refinement. Here is how we structure every engagement.
Full technical audit, competitor analysis, keyword universe mapping, and baseline measurement. We identify every issue holding your site back and quantify the opportunity ahead. Typically completed in 5-7 business days.
We build a 90-day execution plan prioritized by impact and effort. You get a clear roadmap with keyword targets, content calendar, technical fixes, and link acquisition goals mapped to projected traffic milestones.
We fix crawl errors, optimize site speed, implement schema markup, restructure internal linking, and resolve indexation issues. This phase removes the technical ceiling that prevents content and links from producing rankings.
Ongoing content production targeting your keyword clusters. Simultaneous link building campaign to increase domain authority. We publish, optimize, and internally link everything into a cohesive topic architecture.
Monthly performance analysis against projected KPIs. We identify what is working, double down on winning content, prune underperformers, and expand into adjacent keyword opportunities. The system compounds quarter over quarter.
No hidden fees. No surprise charges for "extra" work. Here is the complete list of deliverables included in every SEO engagement.
200+ checkpoint audit covering crawlability, indexation, Core Web Vitals, mobile usability, and security
Title tags, meta descriptions, H1-H6 hierarchy, image alt text, and internal link architecture for all target pages
LocalBusiness, FAQ, Service, Review, and Organization structured data for rich snippet eligibility
LCP, FID/INP, and CLS improvements targeting all-green PageSpeed scores on both mobile and desktop
Proper XML sitemap generation, crawl budget optimization, and indexation controls
Category selection, attribute optimization, photo strategy, post scheduling, and review response templates
Comprehensive keyword research with search intent classification, SERP feature analysis, and traffic potential modeling
Monthly editorial calendar with SEO-optimized articles each month targeting your keyword clusters
White-hat outreach to relevant, high-authority sites; average DR 40+; full transparency on every acquired link
Ongoing tracking of competitor rankings, new content, and backlink acquisitions to identify threats and opportunities
Real-time access to rankings, traffic, conversions, and link metrics; updated daily; accessible 24/7
30-minute review covering performance, next month's priorities, competitive intelligence, and strategic adjustments
These are real outcomes from real engagements. We measure success in leads and revenue, not just rankings.
Organic search drives 53% of all website traffic across industries, according to BrightEdge research. For service-based businesses like law firms and healthcare providers, that number is even higher because prospective clients actively search for solutions when they need them most.
Unlike paid advertising, SEO builds a compounding asset. The content you publish and the authority you build today continue generating leads months and years from now. An ecommerce brand we work with still generates significant monthly organic revenue from content we published 18 months ago.
The cost comparison is stark: Google Ads CPCs for competitive legal keywords are among the highest in any industry. A single first-page ranking for those same terms delivers that click volume organically, month after month. Over 12 months, the ROI of professional SEO services typically exceeds 5x the investment.
But SEO is not just about Google anymore. With AI search tools like Google AI Overviews, Perplexity, and ChatGPT increasingly influencing how people find businesses, a strong generative engine optimization strategy is becoming essential. Our SEO services include GEO as standard, preparing your content for both traditional and AI-powered search.
SEO gets you cited in AI answers. PPC doesn't.
Every industry has unique search patterns, compliance requirements, and competitive dynamics. We have deep expertise in these verticals.
Practice area pages, local pack optimization, and legal content that satisfies E-E-A-T requirements and bar association advertising guidelines. We help personal injury firms, family law practices, and criminal defense attorneys dominate search results for high-intent keywords that lead to signed cases.
HIPAA-compliant content strategies that attract new patients. Provider pages, condition pages, and local search domination. We drive new patient acquisition for chiropractors, dentists, dermatologists, and other healthcare providers with strategies built around the patient decision journey.
Product page optimization, category architecture, faceted navigation, and structured data for Google Shopping. We help DTC brands and online retailers scale profitably through organic search, reducing paid channel dependency over time.
Compliance-aware content strategies for financial advisors, wealth management firms, and RIAs. Competitive keyword targeting and authority building that navigates SEC and FINRA advertising requirements while attracting high-net-worth prospects.
We are built by engineers and SEOs, not salespeople. Every recommendation is backed by data, every strategy is built on technical foundations, and every report gives you the real numbers rather than cherry-picked vanity metrics. We do not sell you something we cannot deliver.
We focus on four industries: law firms, medical practices, ecommerce, and financial services. This specialization means we understand your competitive landscape, compliance requirements, buyer behavior, and the specific keywords that drive revenue in your market.
We track every campaign back to revenue. You will know exactly how many leads, appointments, or sales came from each channel, what those leads cost, and what they are worth to your business. If we cannot attribute it to revenue, we do not report on it as a success metric.
We earn your business every month. While we recommend a minimum commitment for SEO to see meaningful organic results, all our services are available on month-to-month agreements. If we are not delivering, you can walk away. This keeps us accountable and keeps you in control.
If you have read this far, you are doing your due diligence, and that is exactly the right approach. Choosing an SEO company is a significant business decision. The wrong agency wastes your budget and, worse, can actively damage your site with poor tactics.
Here is what we recommend you evaluate when comparing SEO agencies:
We built Three Stripes Digital to be the SEO agency we wished existed when we were on the client side: technically rigorous, completely transparent, and relentlessly focused on business outcomes over vanity metrics. If that sounds like what you are looking for, we should talk.
Book a free strategy call and we'll show you exactly how our SEO services can drive measurable growth for your business.
We only take on a limited number of clients per vertical to maintain quality. Check if your market is still available.
We get these questions on almost every discovery call. Here are direct, honest answers without the agency spin.
For most businesses, you will start seeing measurable ranking improvements within 3-4 months, with significant traffic and lead growth by months 5-8. However, the exact timeline depends on several factors: your domain authority, the competitiveness of your target keywords, the current state of your site, and how aggressively we can execute.
Websites with existing authority and no major technical issues can see results faster, sometimes within 4-6 weeks for lower-competition keywords. Brand new sites or those recovering from penalties may take 6-12 months to gain real traction. We set realistic expectations during our discovery process and provide month-by-month projections so you always know where you stand relative to the plan.
The good news: unlike paid advertising, SEO results compound. Month 8 is almost always better than month 4, and month 12 is significantly better than month 8. You are building a durable asset, not renting attention.
A professional SEO company optimizes your website so that search engines like Google rank it higher for the keywords your potential customers are searching. This involves three core disciplines:
Technical SEO: Ensuring your site is fast, mobile-friendly, properly structured, and easy for search engines to crawl and index. This includes fixing errors, implementing schema markup, optimizing Core Web Vitals, and managing your sitemap.
Content Strategy: Researching what your target audience searches for, then creating high-quality, authoritative content that answers those queries better than what currently ranks. This includes blog posts, service pages, FAQ content, and resource guides.
Off-Site Authority: Building your site's reputation through high-quality backlinks from other reputable websites, managing your Google Business Profile, building citations, and establishing your brand as an authoritative source in your industry.
At Three Stripes Digital, we handle all three disciplines as an integrated strategy, not as siloed tasks. We also provide analytics setup, conversion tracking, and regular reporting so you can see exactly how the work connects to your business results.
Yes, and for many small businesses, SEO delivers the highest return of any marketing channel. The key is matching the scope and investment to your business reality.
A small law firm investing in SEO that generates 15 new client inquiries per month, where each client represents significant lifetime revenue, sees a massive return on investment. A single-location medical practice that dominates the local Map Pack for "dermatologist near me" can fill their appointment calendar entirely through organic search.
The advantage small businesses have is specificity. A solo personal injury attorney only needs to rank in one city. A local dentist competes against maybe 20-30 other practices, not 10,000 national brands. That focused scope means you can achieve meaningful results with a targeted investment.
Where SEO may not be the right first investment: brand new businesses with zero web presence might benefit from paid ads initially to generate immediate leads while the SEO engine builds up. We are transparent about this during our consultation and often recommend a combined approach.
SEO (Search Engine Optimization) earns you organic rankings that persist over time without per-click costs. PPC (Pay-Per-Click) buys you ad placements where you pay every time someone clicks. Both have their place in a complete digital marketing strategy.
SEO advantages: Compounding returns over time, no per-click cost, higher trust from users (studies show 70% of users skip ads), and results that persist even if you pause spending. The downside is that it takes 3-6 months to see meaningful results.
PPC advantages: Immediate visibility, precise budget control, ability to target by exact keyword and location, and easy A/B testing. The downside is that traffic stops the instant you stop paying, and CPCs in competitive industries can be significant.
Our recommendation for most clients: start both simultaneously. PPC generates leads immediately while SEO builds the long-term organic foundation. Over time, as your organic rankings grow, you can reduce PPC spend while maintaining or increasing total lead volume. We offer combined SEO + PPC strategies specifically for this phased approach.
No, and you should be skeptical of any SEO agency that does. Google's algorithm uses over 200 ranking factors and changes thousands of times per year. No agency controls Google's algorithm, which means no agency can guarantee specific rankings.
What we do guarantee: transparent execution of a proven methodology, complete visibility into every action we take, and consistent month-over-month progress toward your traffic and lead generation goals. We set specific, measurable KPIs at the start of every engagement and hold ourselves accountable to them.
Our track record speaks for itself: 93% of the keywords we target reach page 1 within 6 months. But we achieve that through systematic, sustained effort, not through promises we cannot control.
We track four layers of metrics, from leading indicators to revenue outcomes:
Technical metrics (leading): Crawl errors resolved, Core Web Vitals scores, indexation status, and schema validation. These tell us the foundation is solid.
Visibility metrics (mid-funnel): Keyword rankings, SERP features captured, total impressions, and click-through rates. These tell us Google is noticing.
Traffic metrics (performance): Organic sessions, new users, pages per session, and bounce rate by landing page. These tell us real people are arriving.
Business metrics (outcome): Form submissions, phone calls, consultation bookings, and revenue attributed to organic search. These are the numbers that actually matter to your business.
You get a live dashboard showing all four layers in real time, plus a monthly strategy report that ties everything together and explains what we are doing next and why.
We have deep expertise in three verticals where we have proven track records and industry-specific knowledge:
Law firms: Personal injury, criminal defense, family law, immigration, and corporate law practices. We understand bar association advertising rules, legal E-E-A-T requirements, and the unique keyword landscape of legal search.
Healthcare and medical practices: Dermatology, dental, orthopedics, mental health, and multi-specialty clinics. We build HIPAA-compliant content strategies and understand how patients search for medical and healthcare SEO services online.
Ecommerce brands: DTC brands, Shopify stores, WooCommerce sites, and multi-channel retailers. We solve the technical SEO challenges unique to product catalogs with thousands of SKUs.
We also serve financial advisors, SaaS companies, and other service-based businesses, but the three verticals above are where we have the deepest playbooks and case studies.
You can, and basic SEO hygiene (claiming your Google Business Profile, writing descriptive title tags, publishing useful content regularly) will get you further than doing nothing. Many successful businesses manage their own SEO at the early stages.
The question is opportunity cost. If you are a professional billing significant hourly rates, the 15-20 hours per week needed to execute a serious SEO strategy represents substantial lost billable time. That same investment in an experienced SEO agency will almost certainly produce better results because we do this full-time with professional tools, established outreach networks, and years of pattern recognition across dozens of campaigns.
We also see a common pattern where business owners attempt DIY SEO, make technical mistakes (duplicate content, improper redirects, thin pages that trigger quality filters), and then need professional help to recover. Starting with the right approach from day one is almost always more cost-effective than fixing problems later.
AI search is the biggest shift in SEO since mobile-first indexing. Google AI Overviews now appear for roughly 30% of queries, and tools like Perplexity and ChatGPT Search are becoming real traffic sources. This changes the game in several ways:
Content quality matters more than ever. AI models prioritize well-structured, authoritative, fact-based content. Thin, keyword-stuffed pages get ignored entirely by AI systems. The sites that win in AI search are the ones with genuine expertise and comprehensive coverage.
Structured data is critical. AI systems rely heavily on schema markup, clear heading hierarchies, and well-organized content to extract and cite information. We implement comprehensive structured data as part of every engagement.
Brand authority is a ranking signal. AI models tend to cite sources they recognize as authoritative. Building your brand's presence across the web, through quality backlinks, mentions, expert contributions, and consistent NAP data, directly impacts your visibility in AI search results.
Our generative engine optimization (GEO) service is included in every SEO engagement. We are actively monitoring how AI search evolves and adapting our strategies in real time.