We do not sell PPC packages. We engineer paid advertising systems built on full-funnel attribution, granular optimization, and relentless waste elimination. Every dollar of ad spend is accountable to revenue.
PPC management services encompass every element required to turn paid advertising into a predictable revenue channel. That means campaign architecture, keyword research, ad copy, landing page alignment, bid strategy, audience segmentation, conversion tracking, and ongoing optimization, all working together as a single system.
Most PPC management companies treat campaigns as a set-it-and-forget-it exercise. They launch ads, run automated bidding, and send you a PDF every month. The result is wasted spend, inflated CPCs, and no clarity on which clicks actually become customers.
We take a fundamentally different approach. Our PPC advertising services are built on full-funnel attribution, connecting every ad click to a phone call, form submission, or purchase. We know which keywords drive revenue, which ad variations convert, and which audiences are worth scaling. That level of visibility turns pay per click management from a cost center into a growth engine.
Whether you need law firm PPC, ecommerce PPC, or healthcare paid advertising, our methodology adapts to your market while maintaining the same standard of measurement rigor.
We manage paid campaigns wherever your customers search, scroll, and shop. Each platform requires distinct strategies, and we bring deep expertise to all of them.
Search, Display, Performance Max, and YouTube campaigns. We structure accounts around your revenue goals, not Google's automation defaults. Granular keyword-level bidding, SKAG and STAG architectures, and conversion-based optimization that targets actual customers.
Our Google Ads management includes full account restructuring, Quality Score optimization, and weekly search query reviews that eliminate wasted spend. We pre-load 200+ industry-specific negative keywords and continuously refine based on real conversion data.
Search + Display + PMax
Full-funnel campaigns from awareness through conversion. Custom audience building, lookalike modeling, dynamic creative testing, and catalog ads for ecommerce. We handle the iOS 14+ attribution challenges with server-side tracking and proper Conversions API integration.
Our Meta Ads management goes beyond boosted posts. We build layered audience strategies, test creative at scale, and integrate offline conversion data so you know exactly which ads drive revenue, not just engagement.
Facebook + Instagram + Messenger
The best ad campaign in the world fails if the landing page does not convert. We design, build, and continuously A/B test dedicated landing pages matched to search intent and ad copy. Every element, headline, offer, social proof, form design, is optimized through data.
Our clients typically see 30-60% conversion rate improvements within the first 90 days of landing page optimization. That means more leads from the same ad spend, which directly lowers your cost per acquisition.
A/B Testing + CRO
We implement comprehensive tracking from day one: Google Tag Manager for event tracking, GA4 for analytics, platform-specific conversion pixels, call tracking with dynamic number insertion, and form submission tracking with hidden field attribution. For ecommerce clients, we connect directly to your sales data for revenue tracking.
You get a live performance dashboard with 24/7 access to real-time campaign data, biweekly strategy calls with your senior strategist, and monthly executive reports with full revenue attribution. We report on metrics that matter, cost per lead, cost per acquisition, and ROAS, not vanity metrics.
Full-Funnel Attribution
Book a free PPC audit. We will analyze your current campaigns, identify wasted spend, and map out exactly how we would improve your ROAS. No obligation, no pressure, just data.
Book Your Free PPC AuditMost agencies optimize for vanity metrics. We optimize for revenue. Here is what that difference looks like in practice.
| What Matters | Typical PPC Agency | Three Stripes Digital |
|---|---|---|
| Bid Strategy | Set to automated, check quarterly | Layered strategy: manual CPC for new keywords, target CPA once data accumulates, portfolio bidding at scale |
| Attribution Model | Last-click or default Google attribution | Multi-touch attribution with offline conversion imports, call tracking, and CRM integration |
| Reporting | Monthly PDF with clicks and impressions | Live dashboard with cost-per-lead, cost-per-acquisition, and ROAS by campaign, ad group, and keyword |
| Negative Keywords | Basic list at launch, rarely updated | Weekly search query review with 200+ industry-specific negatives pre-loaded; continuous refinement |
| Landing Pages | Send traffic to your homepage | Dedicated, A/B tested landing pages matched to search intent and ad copy |
| Account Ownership | Agency-owned account. You lose everything if you leave | You own everything. Your Google Ads account, your data, your conversion history. Always. |
| Communication | Monthly call with a junior account manager | Biweekly strategy calls with the senior strategist managing your account, plus Slack access for real-time questions |
| Contract Terms | 12-month lock-in with early termination fees | Month-to-month after initial 90-day onboarding. We earn your business every month. |
Every engagement follows the same rigorous methodology. No shortcuts, no guesswork, no wasted budget.
We dissect your current PPC performance, or build a competitive landscape analysis if you are launching fresh. Account structure review, conversion tracking audit, competitor ad analysis, search query evaluation, and wasted spend identification. We typically find 15-30% of existing budgets going to irrelevant queries.
We build your campaign architecture from scratch around revenue goals. Campaign types, keyword groupings, match type strategy, audience layers, budget allocation by funnel stage, and bid strategy selection. You approve the plan before a single dollar is spent.
Ad copy creation, sitelink and callout extensions, audience targeting setup, conversion tracking implementation including offline conversions, and landing page development. Everything is QA-tested before launch.
The first 30 days focus on data collection. From day 31 onward: bid adjustments, ad copy testing, search query refinement, audience expansion, budget reallocation toward top performers, and Quality Score improvement. Peak performance typically arrives between months 3 and 4.
Biweekly strategy reviews cover what is working, what is not, and what we are testing next. Monthly reports include full revenue attribution, cost-per-acquisition by campaign, ROAS trends, competitive insights, and a forward-looking optimization plan.
Every PPC management engagement includes these core deliverables. No hidden fees, no a-la-carte upsells. This is the full scope of work.
Campaign, ad group, and keyword architecture designed for Quality Score and budget control.
Initial research plus ongoing discovery of new opportunities from search query data.
Weekly search query reviews to eliminate wasted spend. We pre-load 200+ industry-specific negatives.
Manual, automated, and portfolio bidding calibrated to your conversion data and goals.
Dayparting and location bid adjustments based on when and where your conversions happen.
Responsive search ads, display creatives, and video ads written and tested by our team.
Dedicated landing pages matched to ad intent, with ongoing split testing of headlines, CTAs, and layouts.
Sitelinks, callouts, structured snippets, call extensions, and location extensions, all optimized.
Google Tag Manager, GA4, call tracking, form tracking, and offline conversion imports fully configured.
Segmented remarketing lists based on behavior, engagement, and funnel stage across all platforms.
PPC delivers immediate visibility, but the smartest advertisers use it alongside a long-term SEO strategy to build compounding returns. Here is how we integrate the two channels for clients who invest in both:
Keyword data sharing. Your PPC search query reports reveal exactly which terms convert. We feed that data into SEO keyword targeting, so your organic strategy is built on proven revenue-generating queries, not just search volume.
SERP domination. Owning both the paid and organic positions for a keyword dramatically increases click-through rates. Studies show combined paid + organic presence lifts total clicks by 25-50% compared to either channel alone.
Budget efficiency. As your SEO rankings improve for high-volume terms, we strategically reduce PPC spend on those keywords and reallocate budget toward terms where organic ranking is harder or further out. Your total cost of customer acquisition drops over time.
Remarketing from organic traffic. Organic visitors who do not convert become remarketing audiences for your paid campaigns. This turns every blog post and informational page into a top-of-funnel prospecting asset.
Every industry has unique compliance requirements, competitive dynamics, and customer acquisition patterns. We have deep experience in these verticals.
Personal injury, family law, criminal defense, and immigration. We navigate high CPCs ($50-$200+ per click) by focusing on lead quality over volume. Call tracking with intake qualification ensures you only pay for real case opportunities.
Learn MoreGoogle Shopping, Performance Max, Meta catalog ads, and dynamic remarketing. We optimize for profit margin, not just ROAS. Feed optimization, product segmentation by margin tier, and new customer acquisition strategies that scale.
Learn MoreHIPAA-compliant campaigns for medical practices, dental offices, med spas, and multi-location healthcare groups. We handle the restricted ad categories, build compliant landing pages, and track new patient acquisition through the scheduling funnel.
Learn MoreSEC/FINRA-compliant advertising for RIAs, wealth managers, and financial planners. We target high-net-worth prospects through intent-based search campaigns and LinkedIn ads, with lead scoring integration to qualify prospects before your first meeting.
Learn MoreWe will analyze your current campaigns (or your competitive landscape if you are not running ads yet) and show you exactly where the opportunities are. The audit covers account structure, keyword relevance, Quality Score analysis, wasted spend identification, and competitive positioning. Most businesses discover 15-30% of their budget is going to irrelevant clicks.
We only take on a limited number of clients per vertical to maintain quality. Check if your market is still available.
PPC management is the ongoing process of overseeing and optimizing pay-per-click advertising campaigns across platforms like Google Ads, Meta Ads, and Microsoft Advertising. It encompasses keyword research, bid management, ad copywriting, conversion tracking, landing page optimization, and performance analysis.
You need professional PPC management because the platforms are engineered to maximize their own revenue, not yours. Google's automated recommendations routinely suggest increasing budgets, broadening match types, and adding audience expansion, all of which increase your spend without necessarily improving results. A skilled PPC management company acts as your advocate, applying strategies that prioritize your ROI over the platform's revenue goals.
Without dedicated management, most advertisers waste 20-30% of their budget on irrelevant clicks, poor keyword matching, and unoptimized landing pages. That wasted spend compounds every month.
Yes, but only when managed correctly. PPC remains one of the few marketing channels where you can generate revenue within days of launching, measure exactly what you spend versus what you earn, and scale predictably based on proven data.
The businesses that find PPC "not worth it" are typically those running poorly managed campaigns, broad match keywords with no negatives, landing pages that do not match ad intent, and no conversion tracking beyond basic form submissions. When managed properly, Google Ads delivers an average of $2 in revenue for every $1 spent, and well-optimized campaigns significantly exceed that benchmark.
We consistently deliver 4.8x average ROAS across our client portfolio, with some verticals like ecommerce regularly exceeding 6x. The key is treating PPC as an engineering discipline, not a set-it-and-forget-it marketing expense.
You will see traffic and initial conversions within the first week of launching. However, achieving optimized performance takes longer. Here is the typical timeline we set with new clients:
Week 1-2: Campaigns launch. You begin receiving clicks and initial conversions. Data collection begins.
Month 1: We gather enough conversion data to make statistically significant optimization decisions. Initial bid adjustments, ad copy testing, and search query refinements begin.
Month 2-3: Optimization accelerates. We refine audiences, scale winning campaigns, pause underperformers, and implement bid strategy transitions from manual to automated where data supports it.
Month 3-4: Peak efficiency is typically reached. Campaign structure has been refined, Quality Scores have improved, conversion rates have been optimized through landing page testing, and the algorithm has enough data to bid intelligently.
We set a 90-day initial engagement specifically because rushing optimization leads to bad decisions. Patience in the first 90 days pays dividends for years.
It depends on your ad spend, internal expertise, and the value of your time. Here is an honest framework for deciding:
Self-manage if: Your monthly ad spend is under $3,000, you have prior Google Ads experience, and you have 8-10 hours per week to dedicate to campaign management, testing, and optimization.
Hire a PPC agency if: Your monthly ad spend exceeds $5,000, you are running campaigns across multiple platforms, your leads or sales have direct revenue value above $200, or you simply do not have the bandwidth to manage campaigns at the level of detail required.
The math is straightforward. If a professional PPC management company can improve your ROAS by even 30% over what you achieve yourself, the management fee pays for itself many times over. We are transparent: if your budget is very small and your market is simple, you may not need an agency yet. We will tell you that during the initial consultation.
Expected ROAS varies significantly by industry and business model. Here are realistic benchmarks from our client data:
Ecommerce: 4x to 8x ROAS is achievable for established brands with strong product-market fit. New brands may start at 2-3x while building audience data and social proof.
Lead generation (law firms, medical, financial): ROAS is measured differently here, typically as cost per qualified lead or cost per acquisition. A personal injury law firm might invest $200 per lead where each converted case is worth $15,000-$50,000+, representing an extraordinary return.
B2B / SaaS: Longer sales cycles mean immediate ROAS measurements undercount. We track pipeline value and use multi-touch attribution to capture the full impact, typically seeing 3-6x ROAS within 6-12 months.
Our client portfolio averages 4.8x ROAS across all verticals. During the initial strategy call, we will model realistic ROAS expectations based on your specific industry, competitive landscape, and margins.
We require a 90-day initial engagement, then all agreements move to month-to-month. The 90-day period is the minimum time needed to properly set up campaigns, collect meaningful conversion data, and begin optimization. Leaving before that window yields unreliable data and incomplete results.
After the initial 90 days, you can cancel with 30 days notice. You retain full ownership of your advertising accounts, all campaign data, all conversion history, and any landing pages we built. Nothing is held hostage. When results speak for themselves, contracts become unnecessary.
Google Ads management is a subset of PPC management. PPC management encompasses all pay-per-click advertising platforms, Google Ads, Meta Ads (Facebook and Instagram), Microsoft Advertising (Bing), LinkedIn Ads, programmatic display, Connected TV, and more.
When businesses search for "google ads management," they often mean full PPC management but are most familiar with Google's platform. Our PPC management services include Google Ads as a core component, but we also evaluate and manage campaigns across every platform that makes sense for your business.
For most businesses, Google Ads is the foundation (capturing high-intent search traffic), supplemented by Meta Ads for awareness and remarketing, and potentially Microsoft Ads for cost-efficient incremental reach. We recommend the right platform mix based on your audience, budget, and goals rather than defaulting to Google-only.
We implement comprehensive tracking from day one: Google Tag Manager for event tracking, GA4 for analytics, platform-specific conversion pixels, call tracking with dynamic number insertion, and form submission tracking with hidden field attribution. For ecommerce clients, we connect directly to your sales data for revenue tracking.
For reporting, you get three layers:
Live dashboard: 24/7 access to real-time campaign performance including spend, conversions, cost-per-acquisition, and ROAS. Updated hourly.
Biweekly strategy calls: 30-45 minute calls with your dedicated strategist reviewing what is working, what needs adjustment, and what we are testing next.
Monthly executive report: A comprehensive analysis including month-over-month trends, keyword-level performance, competitive insights, attribution analysis, and a forward-looking strategy for the next 30 days.
We report on metrics that matter to your business, cost per lead, cost per acquisition, ROAS, and pipeline value, not vanity metrics like impressions and click-through rate alone.
Absolutely. In fact, most of our new clients come to us with existing accounts that are underperforming. The transition process works like this:
Step 1: Audit: We conduct a comprehensive audit of your current account, identifying wasted spend, structural issues, missed opportunities, and tracking gaps. This audit is free and happens before you commit to anything.
Step 2: Transition: You grant us manager access to your existing account (you retain ownership). We review conversion history, existing Quality Scores, and audience data to preserve what is working.
Step 3: Optimization: We implement changes in phases to avoid disrupting current performance. High-impact fixes (negative keywords, bid adjustments, tracking corrections) come first. Structural changes are rolled out over 2-4 weeks.
If your previous agency managed campaigns in their own account, we help migrate campaigns to your own account so you own your data going forward. We typically recover 15-30% of wasted spend within the first 30 days of taking over an existing account.