Prospective clients are vetting attorneys on LinkedIn, reading firm updates on Facebook, and assessing culture on Instagram before ever picking up the phone. We turn your social presence into a client acquisition channel.
The legal industry has shifted. Social media marketing for law firms is no longer optional. It is a competitive requirement for firms that want to grow.
72% of consumers use social media when making decisions about hiring professional services, including legal representation. Your social presence is your first impression.
Attorney referral networks now operate across social media. Other lawyers, financial advisors, and real estate professionals share connections on LinkedIn, discover firms through Instagram, engage on X (Twitter), and recommend practices they follow online.
While firms pour budgets into pay-per-click ads with rising costs, social media provides an organic channel to build lasting brand equity. A well-executed social media strategy generates case inquiries at a fraction of the cost of paid search, while simultaneously strengthening attorney personal brands and firm reputation.
of law firms have generated leads through social media when using a strategic, platform-specific approach.
of consumers say social media influences their choice of attorney, making it a critical part of the decision journey.
lower cost per lead compared to paid search, making social media one of the most efficient legal marketing channels.
Book a free strategy call. We will audit your firm's social presence, identify your biggest opportunities, and map out a platform-specific strategy that generates qualified case inquiries.
Book Your Free Strategy CallOur content framework for law firms balances educational value, thought leadership, and conversion-oriented posts, all within the boundaries of bar association advertising rules.
Position your attorneys as trusted advisors by breaking down complex legal topics into accessible content. "Know your rights" posts, FAQ series, and legislative updates drive engagement and establish expertise without crossing into legal advice territory.
Long-form LinkedIn articles, commentary on recent court decisions, and industry analysis showcase deep expertise. This content attracts referral sources and positions your firm for high-value cases.
People hire people, not logos. Showcasing attorney personalities, team events, community involvement, and pro bono work humanizes your firm and builds emotional connection with prospective clients.
Strategic calls-to-action, case results (where permitted), client testimonials, and consultation offers drive actual business from your social audience. This content converts followers into paying clients.
We ensure all social media content adheres to ABA Model Rules 7.1 through 7.3 governing attorney advertising. This includes prohibitions on false or misleading communications, requirements for disclaimers on case results, and restrictions on solicitation.
Bar advertising rules vary significantly by state. We research and comply with the specific regulations in every jurisdiction where your firm is licensed, including rules that are stricter than ABA standards.
Attorney-client privilege and confidentiality obligations extend to social media. We implement strict protocols to ensure no client information is ever disclosed without proper written consent and appropriate anonymization.
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Learn MoreSchedule a 45-minute call where we analyze your market, audit your current digital presence, and map out a growth strategy. No obligation, no pressure.
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