Your website is your firm's most visible asset. We engineer attorney websites for lead generation, ADA compliance, and search dominance, so every click has the potential to become a retained client.
Generic website templates do not account for the regulatory, ethical, and conversion requirements unique to legal practices. A law firm website is not a brochure. It is a client acquisition system.
When a potential client searches "personal injury lawyer near me" or "divorce attorney free consultation," they are in a high-intent, high-urgency state. They are comparing firms in seconds. If your site loads slowly, looks outdated, or fails to convey trust immediately, that prospect moves on and retains your competitor.
Legal consumers have distinct behavioral patterns. Research from the American Bar Association shows that 37% of people seeking legal services hire the first attorney they contact. The race to that first contact starts on your website.
Beyond conversion, law firm websites carry unique compliance burdens. State bar associations regulate advertising claims, testimonial usage, and guarantees. The ADA requires accessibility compliance, and law firms are among the most frequently targeted industries for accessibility lawsuits. A website that ignores these realities is a liability, not an asset.
Visitors leave without contacting your firm because there is no obvious next step. Every page we build has a prominent, strategically placed call-to-action.
Failing WCAG 2.1 AA standards exposes your firm to ADA lawsuits. We build accessibility into the foundation, not as an afterthought.
Cookie-cutter imagery erodes credibility. We use professional, editorial-quality visuals that convey authority and trust from the first impression.
68% of legal searches happen on phones. If your mobile experience is broken, you are losing the majority of your potential clients before they ever call.
Without LocalBusiness and Attorney schema, your firm is invisible to Google Maps and rich results. We implement structured data on every page.
State bar rules regulate testimonials and results claims. We ensure every element of your site complies with your jurisdiction's advertising rules.
Book a free strategy call. We will audit your current law firm website, identify your biggest conversion opportunities, and map out exactly how we would engineer a site that turns visitors into retained clients.
Book Your Free Strategy CallWe are not a generic agency that happens to take on law firm clients. We have deep experience in legal marketing. Our team understands the difference between a PI firm's need for aggressive, urgency-driven CTAs and a trusts-and-estates practice's need for quiet authority and sophistication.
Every law firm website we build starts with competitive intelligence. We analyze the top-performing law firm websites in your practice area and geographic market. We study their page structures, their conversion mechanisms, their content strategies, and their search rankings. Then we engineer a site that systematically outperforms them.
We also understand that law firm websites serve multiple audiences simultaneously. Potential clients need to find you and trust you quickly. Referring attorneys need to see your credentials and specialization. Current clients need access to resources and contact information. Each audience gets a purpose-built experience within a single, cohesive design.
Every decision, from layout architecture to button placement, is informed by legal consumer behavior data and years of experience with firms across every practice area.
Every page is built around a conversion goal. Sticky consultation CTAs, click-to-call buttons, and strategically placed contact forms ensure that no matter where a visitor lands, the path to retaining your firm is immediate and obvious.
Every site we build meets WCAG 2.1 AA standards out of the box: proper heading hierarchy, alt text on every image, keyboard navigation, screen reader compatibility, and sufficient color contrast ratios.
Proper URL structures for practice area and location pages, LocalBusiness and Attorney schema markup, optimized title tags, internal linking strategies, and Core Web Vitals performance targets built from the ground up.
Bar association badges, Super Lawyers awards, Avvo ratings, Google review stars, and case results with compliant disclaimers. Every element placed according to eye-tracking research on legal website visitor behavior.
53% of mobile visitors abandon sites that take longer than 3 seconds to load. Our law firm websites target sub-2-second load times through optimized image delivery, lazy loading, and CDN distribution.
Testimonials include required disclaimers. Results pages note that past outcomes do not guarantee future performance. No misleading superlatives without substantiation. Your website stays compliant so your bar license stays clean.
Ticket Crushers Local Rankings
Cruz Gold Rankings for "Immigration Lawyer New Jersey"
Vernsten Law Rankings for "Divorce Lawyer Rockford"
Each practice area has distinct conversion psychology. A personal injury client in crisis makes decisions differently than a business owner choosing corporate counsel. We design for these differences.
Urgency-driven design with prominent click-to-call buttons, 24/7 availability messaging, case result displays, and streamlined "free consultation" CTAs. Mobile-first, as 72% of PI searches happen on smartphones.
Empathetic, trust-building design with private consultation CTAs, confidential intake forms, and content addressing emotional pain points. Professional warmth without being clinical.
Aggressive, authoritative design with after-hours contact options and immediate response messaging for criminal defense. Sophisticated, premium design that communicates institutional credibility for corporate and business law.
A structured, four-phase process refined over hundreds of legal website launches. No guesswork. No generic templates. Every decision backed by data.
We audit your current site performance, analyze competitor websites in your practice area and market, review your state bar advertising rules, and define conversion goals. This phase produces a strategic brief that guides every design decision.
We build wireframes for every page template: homepage, practice area pages, attorney bio pages, contact, and blog. Wireframes define information hierarchy, CTA placement, and user flows before any visual design begins.
High-fidelity mockups translate wireframes into branded, polished designs. We build on WordPress with custom theme architecture: clean code, fast performance, and a CMS your team can actually manage. Full ADA compliance testing runs throughout.
Pre-launch QA covers 200+ checkpoints: cross-browser testing, mobile responsiveness, form validation, schema markup verification, page speed benchmarks, and accessibility audits. Post-launch, we track conversion rates and iterate.
Full-service digital strategy combining SEO, PPC, content, and social media into a unified growth engine for your practice.
Learn MoreOrganic search visibility that compounds over time. Rank for high-value practice area keywords without paying per click.
Learn MoreGoogle Ads management for law firms with conversion-optimized campaigns, negative keyword management, and cost-per-lead tracking.
Learn MoreDominate the Google Map Pack in your jurisdiction with optimized GBP, citation management, and local content strategy.
Learn MoreLinkedIn thought leadership, Facebook community engagement, and social proof strategies that complement your web presence.
Learn MoreEnsure your firm is cited in ChatGPT, Perplexity, Google AI Overviews, and other AI-powered search experiences.
Learn MoreSchedule a 45-minute call where we analyze your market, audit your current digital presence, and map out a growth strategy. No obligation, no pressure.
We only take on a limited number of clients per vertical to maintain quality. Check if your market is still available.