Digital marketing strategies engineered specifically for law firms. We understand your market, your compliance requirements, and your growth goals. Over 7,500+ qualified leads generated in 2025 alone for legal practices nationwide.
You went to law school to practice law, not to become a marketing expert. Yet in today's landscape, the firms that grow fastest are the ones that master their digital presence. The problem is that legal marketing operates under constraints that most agencies simply do not understand.
State bar advertising rules vary across all 50 states. ABA Model Rules 7.1 through 7.5 govern everything from how you describe your services to what constitutes an impermissible solicitation. A single compliance violation can result in disciplinary action, malpractice exposure, or both.
We built our legal marketing practice specifically to address these challenges. Every campaign we run for law firms is reviewed against applicable bar rules before it goes live. Every landing page is structured to avoid misleading claims. Every ad copy variant is vetted for compliance.
Beyond compliance, law firm marketing requires an understanding of how prospective clients search for legal help. Someone searching for a "car accident lawyer near me" has entirely different intent and urgency than someone searching "how to file for divorce." The strategies that convert one will not convert the other.
We specialize in mapping your practice areas to the full spectrum of client intent, from awareness through to signed retainer. Our team has generated over 7,500+ qualified leads in 2025 alone for legal practices across personal injury, family law, criminal defense, estate planning, immigration, and business litigation.
Every state has its own rules about attorney advertising. Some prohibit testimonials. Others restrict how you describe specializations. Many require specific disclaimers on all marketing materials. A generalist agency will not know that calling yourself a "specialist" in California requires State Bar certification, or that New York mandates specific disclaimers on television ads.
We maintain an updated compliance matrix for all 50 states and tailor every campaign to your jurisdiction's requirements.
Legal keywords are among the most expensive in all of Google Ads. "Personal injury lawyer" averages over $100 per click in competitive markets. "Mesothelioma lawyer" has historically exceeded $200 per click. Without precise audience targeting, negative keyword management, and conversion-optimized landing pages, you will burn through budget with nothing to show for it.
Our legal PPC campaigns achieve an average cost per qualified lead of $87, compared to the industry average of $250+.
For most practice areas, the Google Local 3-Pack drives more calls than any other SERP feature. If your firm does not appear in the map results for "[practice area] lawyer [city]" searches, you are invisible to the highest-intent prospects. Local SEO for law firms requires active review management, consistent NAP data, localized content, and Google Business Profile optimization.
We have helped 85% of our law firm clients rank in the Local 3-Pack for their primary practice area within 6 months.
Legal consumers are selecting someone to handle the most important moments of their lives. Your website, reviews, and content need to establish trust and authority instantly. A poorly designed website, sparse content, or a 3.2-star Google rating will send prospects directly to your competitor's intake form.
We engineer every touchpoint to build credibility: professional web design, strategic review generation, authority content, and case result showcases.
We treat your marketing like a case: gather evidence, build a strategy, execute methodically, and measure outcomes. Every dollar you invest is tracked from click to signed retainer.
We analyze every firm competing for your practice areas in your market. We map their keyword rankings, PPC spend, backlink profiles, and review counts to identify exactly where the gaps are.
We build your marketing plan within the guardrails of your state's bar advertising rules. Every piece of content, ad copy, and landing page is compliant before it goes live.
We deploy SEO, PPC, local optimization, and content marketing simultaneously. Your firm appears everywhere prospective clients are searching, from organic results to paid ads to Google Maps.
Traffic means nothing if it does not convert. We optimize your entire funnel from first click to consultation booked, using call tracking, form analytics, and CRM integration to close the loop.
Each service is purpose-built for the legal industry. We approach every channel with compliance-first strategy and deep understanding of how prospective clients search for legal help.
Rank on page one for high-value practice area keywords. We build topical authority through practice area content hubs, earn authoritative legal backlinks, and optimize your technical foundation for sustained organic growth. Our average law firm client sees 340% more organic traffic within 12 months.
Get immediate case inquiries from Google Ads and Local Service Ads. We manage bid strategies that maximize your return in the most expensive PPC vertical on the internet. Our legal clients average a 5.2x return on ad spend with a cost per qualified lead of $87, compared to the industry average of $250+.
Your website is your digital office. We design conversion-optimized law firm websites that establish credibility, showcase your expertise, and turn visitors into consultations. ADA-compliant, bar-rule compliant, and built to perform. Our redesigns average a 62% increase in consultation requests.
Dominate the Google Local 3-Pack in your market. We optimize your Google Business Profile, build local citations, manage reviews, and create location-specific content that puts your firm on the map. 85% of our law firm clients rank in the Local 3-Pack for their primary practice area within 6 months.
Build trust and authority across LinkedIn, Facebook, and Instagram. We create compliant social content that positions your attorneys as thought leaders, drives engagement with potential clients, and reinforces your firm's brand. Our law firm social strategies focus on credibility-building content that converts followers into consultations.
Get your firm cited in ChatGPT, Perplexity, Google AI Overviews, and other AI search platforms. When potential clients ask AI "Who is the best lawyer in [city]?", your firm needs to be in the answer. We optimize your content structure, authority signals, and entity data to ensure AI models recommend your practice.
Book a free strategy call. We'll analyze your market, audit your current presence, and build a custom growth plan for your firm.
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Cruz Gold Rankings for "Immigration Lawyer New Jersey"
Vernsten Law Rankings for "Divorce Lawyer Rockford"
Every piece of marketing reviewed against your state's advertising rules before publication.
Dedicated, conversion-optimized pages for each practice area you want to target.
Know exactly which channel, campaign, and keyword produced every phone call and form submission.
Full optimization and ongoing management of your GBP listing for maximum local visibility.
Transparent reporting that connects marketing spend to signed cases, not just vanity metrics.
Systematic approach to building your review profile on Google, Avvo, and Martindale-Hubbell.
Ongoing tracking of competing firms' rankings, ad spend, and content strategies in your market.
Connect your marketing data to your case management system for complete lead-to-retainer tracking.
We have experience driving results across every major practice area. Our keyword research, content strategies, and ad campaigns are tailored to the specific search behavior of each legal niche.
Car accidents, slip and fall, medical malpractice, wrongful death, workers' compensation. We know the high-CPC keywords and how to convert them at scale.
Divorce, child custody, prenuptial agreements, adoption, domestic violence. Sensitive topics that require empathetic yet authoritative content.
DUI/DWI, drug offenses, assault, white-collar crime, federal charges. Urgent search intent that demands fast-loading pages and immediate calls to action.
Wills, trusts, probate, estate administration, elder law. Longer decision cycles that require nurture-focused content marketing.
Visa applications, green cards, deportation defense, asylum, citizenship. Multi-language SEO and culturally sensitive content strategies.
Formation, contracts, intellectual property, employment law, mergers and acquisitions. B2B-focused strategies targeting business decision-makers.
Schedule a 45-minute call where we analyze your market, audit your current digital presence, and map out a growth strategy. No obligation, no pressure.
For law firm SEO, you should expect to see meaningful ranking improvements within 3 to 6 months, with significant traffic and lead increases by months 6 through 12. The timeline depends on your current domain authority, the competitiveness of your market, and the practice areas you are targeting. High-competition keywords like "personal injury lawyer [major city]" take longer than lower-competition terms like "estate planning attorney [smaller market]." We set realistic expectations during our initial audit and provide monthly reporting so you can track progress against benchmarks.
We maintain a compliance matrix that maps advertising rules for all 50 states. Before any campaign, ad copy, landing page, or content piece goes live, we cross-reference it against the applicable bar rules in your jurisdiction. This includes restrictions on testimonials, guarantees, claims of specialization, and required disclaimers. We also monitor rule changes and update active campaigns when regulations shift. If your state requires pre-filing of attorney advertisements (as some states do), we factor that timeline into our production schedule.
Yes. Google Local Service Ads (LSAs) are one of the highest-converting channels for law firms because they appear at the very top of search results, above traditional ads and organic listings. We manage the full LSA setup and optimization process, including the Google Screened verification, category selection, budget management, and dispute resolution for invalid leads. LSAs operate on a pay-per-lead model rather than pay-per-click, which makes them particularly cost-effective for high-CPC practice areas like personal injury and criminal defense.
We work with law firms of all sizes, from solo practitioners to multi-office firms with dozens of attorneys. Our strategies scale to match your budget and growth goals. For solo practitioners, we typically focus on a tighter geographic area and fewer practice areas to maximize impact with a smaller budget. For larger firms, we deploy comprehensive multi-practice-area, multi-location strategies. The common thread is that every engagement is built on the same data-driven methodology and compliance-first approach.
We measure success at the revenue level, not just the traffic level. Our reporting tracks the full funnel: impressions, clicks, phone calls, form submissions, consultations booked, and, when your CRM allows it, signed retainers and case values. We use call tracking with legal-specific intake forms, Google Analytics 4 event tracking, and CRM integration to provide complete lead attribution. You will know exactly which marketing channel, campaign, and keyword produced every new client. Monthly reports include ROI calculations so you can see the direct financial return on your investment.
Yes. Legal directories like Avvo, Martindale-Hubbell, FindLaw, Justia, and Lawyers.com are important both for referral traffic and for the citation signals they send to Google for local SEO. We optimize your profiles on all major legal directories, ensure consistent NAP (Name, Address, Phone) data, write compelling profile descriptions, and implement a review generation strategy to build your ratings across platforms. Directory management is included in all our law firm marketing packages because it directly impacts your local search rankings and online credibility.