Medical Website Design

Medical Websites That Build Patient Trust

We design HIPAA-compliant, patient-centered websites engineered to grow your practice. From solo practitioners to multi-location health systems, every site we build turns searchers into scheduled patients.

Modern medical practice interior with clean, professional design
The Challenge

Why Healthcare Needs Specialized Web Design

Patients Are Searching. Your Website Is the First Impression.

Over 77% of patients use search engines before booking a medical appointment. They are comparing providers, reading reviews, checking accepted insurances, and evaluating whether your practice looks trustworthy, all before they ever pick up the phone.

Healthcare websites carry a unique burden: they must simultaneously communicate clinical authority, empathy, accessibility, and compliance. A website that looks clinical and cold loses patients. A website that looks warm but unprofessional raises doubts about competence. The balance is precise, and it requires a design team that understands healthcare consumer psychology.

Then there is the compliance layer. Any form that collects Protected Health Information (PHI), including appointment requests, patient intake forms, and symptom questionnaires, must meet HIPAA technical safeguards. This means encrypted form submissions, HIPAA-compliant hosting, Business Associate Agreements with every vendor, and proper data handling protocols. A generic WordPress contact form does not cut it.

What Generic Web Designers Miss

  • Contact forms that transmit PHI without encryption, a HIPAA violation
  • No integration with EHR/EMR systems or patient portals
  • Insurance information buried or missing entirely
  • No provider directory with proper medical schema markup
  • Accessibility failures that violate ADA Section 508 requirements
  • No online scheduling integration, the single most requested patient feature
Patient-Centric Design

Websites Designed Around the Patient Journey

A medical website is not a digital brochure. It is the entry point to your care experience. We design every step to reduce friction and move patients from search to scheduled appointment.

New patients need to find your practice, verify you accept their insurance, evaluate your providers, and book an appointment. Existing patients need portal access, bill pay, and appointment management. Referring physicians need a different set of information entirely. We design navigation and page architecture that serves each audience efficiently without creating a confusing experience.

From condition-specific landing pages with clear pathways to scheduling, to provider credentials displayed prominently with Google review integration, every element reinforces trust at the moment of evaluation.

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Doctor reviewing patient information on a modern tablet interface
Healthcare professional in a secure clinical environment
Built-In Compliance

HIPAA Compliance That Goes Beyond a Checkbox

Most web agencies treat HIPAA compliance as a checkbox. They add an SSL certificate and call it compliant. That is not compliance.

True HIPAA compliance for a medical website involves encrypted form submissions (TLS 1.2+), HIPAA-compliant hosting with signed BAAs, analytics configuration that avoids capturing PHI, proper access controls on your CMS, and incident response documentation. We build all of these into every project.

All patient-facing forms use end-to-end encryption. Hosting infrastructure meets HIPAA technical safeguards with signed Business Associate Agreements. Your compliance officer will sign off on every form before launch.

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Seamless Integration

Patient Portal & EHR Integration

We integrate with leading healthcare scheduling platforms, Zocdoc, Solv, Nexhealth, Healthie, SimplePractice, and custom EHR scheduling modules. Patients can book directly from your website, 24/7, without a phone call. This single feature reduces front-desk call volume by an average of 30% for our healthcare clients.

Seamless links to your patient portal (Epic MyChart, Athenahealth, eClinicalWorks, or others) are designed to feel like a single experience: consistent branding, clear wayfinding, and prominent access points throughout the site. Patients should never feel lost when moving between your website and their health records.

We also build provider directories with Physician schema markup, filterable by specialty, location, and insurance accepted. Individual bio pages include headshots, credentials, and direct booking links.

Healthcare data dashboard showing patient portal analytics

Ready for a Website That Grows Your Practice?

Book a free consultation. We will audit your current site for HIPAA compliance gaps, accessibility violations, and SEO deficiencies, then map out a strategic plan for increasing patient volume through your online presence.

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Mobile phone showing a responsive medical website design
Mobile-First Performance

Mobile Optimization That Converts Patients

Over 60% of healthcare searches happen on mobile devices. We build your site with MedicalBusiness and Physician schema markup, condition and procedure pages optimized for search, local SEO structure for each office location, and Core Web Vitals performance that exceeds Google's thresholds.

Our healthcare clients see an average 180% increase in organic patient inquiries within 6 months of launch. Every site scores 95+ on Google PageSpeed Insights, and scheduling flows are designed for thumb-friendly mobile navigation with minimal steps to confirm an appointment.

We also ensure ADA Title III and Section 508 compliance. Every site meets WCAG 2.1 AA standards with proper heading structure, alt text, keyboard navigation, screen reader compatibility, and sufficient color contrast. Accessibility is not optional in healthcare. It is federal law.

See Our Mobile-First Approach
Our Process

How We Design Medical Websites

01

Compliance & Discovery

We audit your current site for HIPAA compliance gaps, accessibility violations, and SEO deficiencies. We interview your clinical and administrative teams to understand patient flows, scheduling workflows, and integration requirements. This phase produces a compliance requirements document and strategic brief.

02

Patient Journey Mapping

We map the complete patient journey, from search query to appointment booking. Wireframes define information architecture, CTA placement, scheduling integration points, and form flows. Every screen is reviewed for both patient usability and HIPAA compliance before design begins.

03

Design, Build & Compliance Testing

Visual design balances clinical authority with approachability. Development uses HIPAA-compliant hosting, encrypted form submissions, and proper PHI handling. We run accessibility audits, security testing, and HIPAA compliance verification throughout the build.

04

Launch & Patient Acquisition

Pre-launch includes 200+ QA checkpoints, HIPAA sign-off, and accessibility certification. Post-launch, we track patient inquiry volume, scheduling conversion rates, and search performance. We iterate on pages that underperform and scale what works.

What You Get

Included in Every Medical Website

Custom Homepage Design

Hero with scheduling CTA, services overview, provider highlights, patient testimonials, insurance information, and location details, all above the fold on desktop.

Service & Condition Pages

SEO-optimized pages for each service line, condition, or procedure. Written at appropriate reading levels with clear calls to schedule. Each page targets specific patient search queries.

Provider Directory

Filterable provider listings by specialty, location, and insurance accepted. Individual bio pages with Physician schema markup, headshots, credentials, and direct booking links.

HIPAA-Compliant Patient Forms

Encrypted appointment request forms, new patient intake forms, and contact forms. All hosted on HIPAA-compliant infrastructure with BAA coverage. Optional integration with your EHR intake workflow.

Online Scheduling Integration

Native integration with your scheduling platform (Zocdoc, Nexhealth, Solv, or EHR-based scheduling). Patients book directly from your website without leaving the experience.

Insurance & Patient Resources

Accepted insurance page with plan-level detail, patient portal access, new patient checklist, billing FAQ, and downloadable forms. Reduces call volume for routine administrative questions.

Location Pages with Maps

Individual pages for each office location with embedded maps, directions, parking information, hours, and location-specific schema markup for Google Maps visibility.

Analytics & Conversion Tracking

GA4 implementation with HIPAA-aware configuration (no PHI in analytics), conversion tracking for form submissions and scheduling clicks, and a custom patient acquisition dashboard.

Our Expertise

Healthcare Specialties We Serve

Primary Care & Internal Medicine

Websites for solo practitioners and group practices that prioritize insurance verification, online scheduling, and new patient onboarding. Designed to reduce front-desk workload while increasing patient volume through local search visibility.

Dental Practices

General, cosmetic, orthodontics, and oral surgery practices. Before/after galleries, smile assessment tools, and Dentrix or Open Dental scheduling integration. Our dental clients see an average 340% increase in cosmetic procedure consultations.

Mental & Behavioral Health

Sensitive, calming design with HIPAA-compliant intake forms and SimplePractice integration. We understand the unique privacy concerns of behavioral health patients and build sites that feel welcoming without compromising security.

Multi-Specialty Groups & Health Systems

Complex provider directories with 40+ physicians, multi-location pages, EHR integration, and patient portal access. Enterprise-grade architecture that scales with your organization and serves distinct user groups with different needs.

Discuss Your Specialty
Related Services

Complete Your Digital Growth Stack

Let's Talk Growth

Book Your Free Strategy Call

Schedule a 45-minute call where we analyze your market, audit your current digital presence, and map out a growth strategy. No obligation, no pressure.

We only take on a limited number of clients per vertical to maintain quality. Check if your market is still available.

FAQ

Medical Website Design Questions

HIPAA compliance on a website involves multiple layers. First, any form that collects Protected Health Information (PHI), including appointment requests, intake forms, and symptom questionnaires, uses end-to-end encryption (TLS 1.2 or higher). Second, we use HIPAA-compliant hosting providers that sign Business Associate Agreements (BAAs). Third, we configure analytics tools to avoid capturing PHI in tracking data. Fourth, we implement proper access controls for your CMS. We provide documentation of these safeguards for your compliance officer and can coordinate directly with your HIPAA compliance team.
Yes. We have experience integrating with Epic (MyChart), Athenahealth, eClinicalWorks, Cerner, Greenway Health, Kareo, DrChrono, SimplePractice, and many others. Integration depth varies by system. Some support direct API connections for scheduling and intake, while others require iframe embedding or link-based integration. During the discovery phase, we evaluate your specific system's capabilities and design the optimal integration approach.
Most medical websites take 3 to 4 weeks from signed proposal to launch. The timeline includes discovery, compliance review, design, development, integration testing, and QA. Larger health systems with complex EHR integrations may take slightly longer depending on scope.
Every web design project includes medical content writing. Our healthcare content writers produce patient-facing content at appropriate reading levels (6th-8th grade for general patient content, per AMA guidelines), optimized for SEO. All clinical content goes through a review process where your physicians verify accuracy before publication. We can also work with content your team has already written and optimize it for search and patient readability.
Yes, if your practice uses a scheduling platform that supports web integration. We work with Zocdoc, Nexhealth, Solv, SimplePractice, Healthie, and most EHR-based scheduling modules. The scheduling interface is embedded directly into your website, and patients can select a provider, choose a time slot, and confirm their appointment without leaving your site. For practices without an existing scheduling platform, we can recommend options based on your practice size and workflow.
We integrate Google Reviews, Healthgrades, and Vitals ratings into your website using structured data markup and dynamic review widgets. For testimonials, we ensure proper HIPAA-compliant consent forms are obtained from patients before their names or stories appear on your site. We can display aggregate ratings prominently on provider pages and the homepage while managing individual testimonials through your CMS. Review schema markup also helps your star ratings appear in Google search results.
We offer monthly maintenance plans that include WordPress core and plugin updates, security monitoring, uptime monitoring, daily backups, and development hours for content updates and minor enhancements. For healthcare clients, our maintenance plans also include quarterly accessibility re-audits and HIPAA compliance monitoring. Many practices also pair their website with our medical SEO services to continuously grow their organic patient volume.