HIPAA-compliant social media marketing that builds patient trust, grows your community, and positions your healthcare organization as the authoritative voice in your specialty. Strategic content and community management designed specifically for the regulatory complexity of healthcare.
Healthcare social media is not about going viral. It is about building trust, demonstrating expertise, and creating a compliant digital presence that supports patient acquisition and retention.
A single HIPAA violation on social media can result in six-figure fines. Patient comments revealing health information, unauthorized before/after photos, and staff posts that inadvertently disclose PHI are real risks. Every post, comment, and interaction needs to be managed within HIPAA guidelines.
More than 40% of consumers say social media influences their choice of healthcare provider. Your social media presence is often the first impression a potential patient has of your practice. An inactive or poorly managed profile sends patients to competitors who appear more engaged and trustworthy.
Healthcare social content must be medically accurate, appropriately sourced, and never make claims that could be construed as medical advice. Generic social media agencies lack the expertise to navigate medical content guidelines, FTC requirements, and state medical board advertising rules.
We create healthcare social media content that builds trust, educates patients, and drives engagement, all within strict HIPAA compliance guidelines. Every post is reviewed through a compliance lens before publication.
Average performance across our healthcare social media clients within the first 6 months of engagement.
Healthcare social media community management requires navigating HIPAA in real-time. Patient comments, questions, and reviews on social platforms all carry compliance implications that generic agencies miss.
Book a free strategy call. We will audit your current social media presence, identify the highest-impact opportunities, and show you what compliant healthcare social media management looks like.
Book Your Free Strategy CallA compliance-first framework for healthcare social media that builds trust while protecting your organization.
We audit your current social presence, analyze competitor activity, define your brand voice, establish compliance protocols, and build a content calendar aligned with your patient acquisition goals and health observance calendar.
Monthly content packages including provider spotlights, patient education, community health awareness, and practice culture content. Every piece is reviewed for HIPAA compliance and medical accuracy before publication.
Daily monitoring and response management across all platforms. HIPAA-compliant engagement protocols, negative review handling, and escalation procedures for sensitive patient interactions.
Monthly performance reports showing engagement, reach, follower growth, website traffic from social, and patient inquiry attribution. Continuous content optimization based on what resonates with your audience.
We manage healthcare social media across the platforms that matter for patient acquisition and community building, with strategies tailored to each platform's strengths.
Complete social media management built for healthcare compliance and patient trust building.
Strategic content calendar with 12-20 posts per month across platforms, including provider spotlights, patient education, community health awareness, and practice culture content.
Every post reviewed for HIPAA compliance before publication. Staff social media policies, patient authorization workflows, and content approval processes built into your operation.
Daily monitoring, comment response, and engagement management across all platforms with HIPAA-compliant response protocols and escalation procedures.
Social media integrated with your review management strategy. Compliant sharing of positive reviews, response to negative feedback, and brand reputation monitoring.
Targeted social advertising within healthcare platform policies. Audience targeting, ad creative, and campaign management for patient acquisition and awareness goals.
Engagement metrics, follower growth, reach, website traffic from social, and patient inquiry attribution. Clear ROI tracking for your social media investment.
Social media works best as part of an integrated healthcare marketing strategy. Explore our complementary services.
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