Marketing for Dental Practices

Our dental clients average 37 new patients per month from digital marketing channels. However, the actual number depends on your market size, competition level, service offerings, and marketing budget. A practice in a mid-size suburban market can typically expect 25 to 40 new patients per month. Practices in larger metro areas with more aggressive budgets can reach 50 to 80 or more. We set specific new patient targets during the strategy phase based on your market analysis and track performance monthly against those targets.

DSOs have budget advantages, but independent practices have trust advantages. Our strategy focuses on the factors where independent practices consistently outperform corporate chains: personalized care messaging, individual provider profiles and credentials, community involvement, and authentic patient reviews. In local SEO, Google's algorithm rewards relevance and proximity over brand size, which means a well-optimized independent practice can outrank a DSO-backed location for "dentist near me" searches in their immediate area. We also target long-tail and procedure-specific keywords that DSOs typically ignore because they are too focused on broad brand campaigns.

Dental implant marketing is one of our strongest capabilities. We build comprehensive implant marketing campaigns that include dedicated landing pages for single implants, All-on-4, implant-supported dentures, and full-arch restoration. PPC campaigns target high-intent keywords like "dental implants cost," "dental implant specialist near me," and "All-on-4 dental implants." SEO content covers the full patient journey from initial research through procedure selection. We also implement remarketing campaigns to re-engage patients who visited implant pages but did not convert, as implant decisions often involve a 3 to 6 month consideration period. Our dental implant campaigns average $74 per qualified lead with average case values exceeding $4,200.

Google reviews are arguably the single most important factor in dental patient acquisition. They influence both Google's local ranking algorithm and patient choice. Practices with higher review counts and ratings consistently outperform those without in both Local 3-Pack visibility and click-through rates. We implement a systematic review generation process that integrates with your practice management system to request reviews at the optimal moment after patient visits. Our dental clients average 8 to 12 new Google reviews per month using this system, with average ratings of 4.8 stars. We also manage review responses, including negative reviews, using HIPAA-compliant response templates that protect patient privacy while addressing concerns professionally.

Yes, we have specific experience with dental practice startups and de novo locations. New practices face unique challenges: no existing patient base, no review history, a brand-new website with no domain authority, and a Google Business Profile with zero signals. Our startup dental marketing program addresses all of these simultaneously. We prioritize PPC and local SEO for immediate patient flow while building the SEO and content foundation for long-term organic growth. We also accelerate review generation through soft-launch patient outreach and initial promotions. Most dental startups we work with reach their target new patient volume within 4 to 6 months of opening.

Dental SEO typically shows initial ranking improvements within 2 to 4 months, with significant traffic and new patient volume increases between months 4 and 8. Local SEO improvements, particularly Google Business Profile optimization and review generation, tend to show results faster than organic SEO, often within 6 to 12 weeks. The timeline depends on your starting domain authority, the competitiveness of your market, and the specific keywords you are targeting. "Dentist near me" in a small town will move faster than "dental implants" in a major metro. We always pair SEO with PPC at launch to ensure you have immediate patient flow while organic rankings build.