HIPAA-compliant digital marketing engineered to fill your schedule with the right patients. We understand your compliance requirements, your competitive landscape, and the patient decision journey from first search to booked appointment.
Patient acquisition has fundamentally changed. Over 77% of patients now begin their healthcare journey with an online search. They compare providers, read reviews, check credentials, and often make their decision before picking up the phone. If your practice is not visible at the moment a patient searches for the condition you treat or the procedure you perform, that patient goes to your competitor down the street.
But medical practice marketing carries unique risks that most agencies do not understand. A single HIPAA violation in your marketing can result in fines of $100 to $50,000 per violation, with annual maximums of $1.5 million per violation category. Protected Health Information (PHI) can leak through improperly configured analytics, retargeting pixels, contact forms, and even testimonial collection processes.
We built our healthcare marketing practice with HIPAA compliance as the foundation, not an afterthought. Every tool, platform, and process we use for medical clients has been evaluated for PHI exposure risk.
Beyond compliance, medical practices face a unique competitive dynamic. You are competing not just with other local practices but with hospital systems that have dedicated marketing departments and six-figure monthly budgets. Multi-location group practices are consolidating markets. Telehealth platforms are capturing patients who used to be exclusively local.
The good news is that independent and small-group medical practices have a significant advantage in local search. Google's algorithm favors proximity and relevance, which means a well-optimized independent practice can outrank a hospital system for "[specialty] doctor near me" searches in their immediate service area.
Our medical practice clients see an average 189% increase in new patient volume within the first 12 months of working with us. We achieve this through a coordinated strategy of medical SEO, targeted PPC, reputation management, and conversion-optimized web design that is HIPAA-compliant at every layer.
Standard marketing tools create HIPAA risks most agencies ignore. Google Analytics can capture PHI through URL parameters. Facebook Pixel and Meta's tracking infrastructure have been the subject of multiple OCR enforcement actions. Contact form submissions routed through non-compliant email servers expose patient data.
We use HIPAA-compliant analytics configurations, BAA-covered form handlers, compliant hosting environments, and privacy-safe tracking methodologies that give you full marketing intelligence without exposing patient data.
Reviews are the single most influential factor in a patient's choice of provider, yet healthcare review management is complicated by HIPAA. You cannot acknowledge that someone is your patient in a public response, disclose treatment details, or use patient information to solicit reviews without proper authorization.
We implement compliant review generation workflows that increase your Google rating while maintaining strict HIPAA adherence. Our medical clients average a 4.7-star Google rating with 3x more reviews than before engagement.
Hospital systems and PE-backed medical groups outspend independent practices 10-to-1 on brand advertising. They dominate traditional media and broad paid search campaigns. Going head-to-head on budget is a losing proposition.
Our strategy focuses on where independent practices win: hyper-local search, condition-specific long-tail keywords, and patient experience differentiation. We target the searches that hospital systems overlook because they are too focused on brand awareness campaigns.
Medical practice websites often prioritize aesthetics over conversion. Beautiful hero images of smiling patients mean nothing if there is no clear path to booking an appointment. Long load times, buried phone numbers, and multi-step forms create friction that drives patients to competitors.
We design medical practice websites with one primary objective: get the appointment booked. Online scheduling integration, prominent click-to-call buttons, condition-specific landing pages, and mobile-first design that turn website visitors into booked appointments.
We apply the same evidence-based rigor to your marketing that you apply to patient care. Every strategy is grounded in data, tested against controls, and measured by outcomes that matter: new patients and revenue.
Before we touch your marketing, we audit your current digital presence for HIPAA exposure. We check analytics, tracking pixels, forms, hosting, and third-party integrations for PHI leakage risks and remediate any findings.
We analyze every provider competing for your specialties in your service area. We map their keyword rankings, review profiles, PPC activity, and content strategies to identify underserved opportunities and competitive gaps.
We launch coordinated campaigns across SEO, PPC, local search, and reputation management. Each channel is optimized for your specific specialties and the conditions and procedures that drive the most revenue for your practice.
We track every touchpoint from first search to booked appointment using HIPAA-compliant call tracking, form analytics, and EHR/PM system integration where available. You see exactly what your marketing produces in new patients and revenue.
Each service is engineered for the healthcare industry with HIPAA compliance built into every workflow.
Rank for the conditions, procedures, and specialty keywords your patients search for. We build medical content hubs with physician-reviewed accuracy that Google rewards with top rankings and E-E-A-T signals. From "knee replacement surgeon near me" to condition-specific educational pages, we capture patients at every stage of their decision journey. Learn more about our medical SEO services for doctors and clinics.
Targeted Google Ads campaigns for high-value procedures and conditions. We manage Healthcare category restrictions, ad policy compliance, and conversion-optimized landing pages that turn clicks into booked appointments.
HIPAA-compliant, ADA-accessible medical practice websites built for patient conversion. Online scheduling integration, provider profiles, condition libraries, and mobile-first design that books more appointments.
Dominate the Google Map Pack in your service area. We optimize your Google Business Profile, build local citations, manage reviews, and implement multi-location strategies that put your practice at the top of "near me" searches for every condition and procedure you treat.
HIPAA-compliant social media management that builds patient trust, grows your community, and positions your practice as the authoritative voice in your specialty. Strategic content creation, community management, and reputation building designed for the regulatory complexity of healthcare.
Ensure your practice is cited when patients ask ChatGPT, Perplexity, Google AI Overviews, and other AI-powered tools for healthcare recommendations. We optimize your digital presence so AI models recognize and recommend your practice for the conditions and procedures you specialize in.
Book a free strategy call. We will audit your current digital presence for both performance gaps and HIPAA compliance risks, then deliver a custom growth roadmap.
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Cruz Gold Rankings for "Immigration Lawyer New Jersey"
Vernsten Law Rankings for "Divorce Lawyer Rockford"
Every tool and platform vetted for PHI exposure risk. BAA-covered where required.
Physician-reviewed content that ranks for the searches your target patients make.
HIPAA-compliant review solicitation workflows and professional response management.
Full optimization of Healthgrades, Vitals, WebMD, Zocdoc, and all major healthcare directories.
Track every call source without exposing PHI. Integration with your PM system for new patient attribution.
Transparent reports connecting marketing spend to new patients, not just clicks and impressions.
We tailor our approach to the unique patient journey, search behavior, and competitive dynamics of each medical specialty.
New patient acquisition, insurance panel visibility, same-day appointment promotion, and chronic care management patient engagement.
Procedure-specific keyword targeting, surgeon profile optimization, and referral network development for joint replacement, spine surgery, and sports injuries.
Medical and cosmetic dermatology marketing, procedure-based PPC campaigns, and before/after content strategies that comply with patient consent requirements.
Condition-specific content for heart disease, arrhythmia, and vascular conditions. Provider directory optimization and referral relationship digital strategies.
Sensitive, empathetic content marketing for women's health services. Patient education content, prenatal care visibility, and telehealth promotion.
LASIK and cataract surgery marketing, vision care SEO, and practice differentiation strategies for competitive eye care markets.
Schedule a 45-minute call where we analyze your market, audit your current digital presence, and map out a growth strategy. No obligation, no pressure.
HIPAA compliance is built into every layer of our healthcare marketing stack. We use HIPAA-compliant analytics configurations that anonymize patient data. Our form handlers and contact systems operate under signed Business Associate Agreements (BAAs). We configure advertising pixels to prevent PHI transmission to ad platforms, following the guidance issued by OCR in their December 2022 bulletin on tracking technologies. Call tracking is handled through HIPAA-compliant providers. We also train our team annually on HIPAA requirements and conduct regular audits of our processes. Before onboarding any new healthcare client, we perform a full HIPAA risk assessment of their current digital marketing infrastructure.
PPC campaigns typically start generating new patient leads within the first 2 to 4 weeks of launch as we optimize targeting and landing pages. Local SEO improvements, including Google Business Profile optimization and review generation, generally show impact within 2 to 3 months. Organic SEO is a longer-term investment that builds momentum over 4 to 8 months, with the most significant traffic gains occurring between months 6 and 12. We deploy all channels simultaneously so you get both immediate lead flow from paid campaigns and compounding organic growth over time. Most practices see measurable new patient volume increases within 60 to 90 days of engagement.
Absolutely. Condition and procedure-specific SEO is central to our healthcare marketing strategy. We research the exact terms patients use when searching for the conditions you treat and the procedures you perform. We then build comprehensive content pages optimized for these terms, reviewed for medical accuracy by your physicians. These pages serve as both SEO assets and patient education resources. For example, for an orthopedic practice, we might build dedicated pages for "ACL reconstruction," "rotator cuff repair," "total knee replacement," and dozens of other procedures, each optimized for local search and structured with schema markup that helps Google understand the medical context.
Yes. Patient testimonials and success stories are powerful marketing assets, but they must be handled with strict HIPAA compliance. We implement a consent-first workflow: patients who wish to share their experience sign a HIPAA authorization form that specifies exactly what information may be disclosed and how it will be used. We never solicit testimonials that could reveal PHI without proper authorization. All testimonial content, whether written reviews, video testimonials, or before-and-after photos, goes through our compliance review before publication. We also ensure that any testimonial used in advertising includes appropriate disclaimers per FTC and state medical board guidelines.
We work with the major EHR and practice management systems to create closed-loop reporting. We have experience integrating with Epic, Athenahealth, eClinicalWorks, NextGen, Kareo, DrChrono, and others. The level of integration depends on your system's API capabilities. At minimum, we match marketing lead data to your new patient records to calculate true cost per new patient and ROI by channel. Where your system supports it, we can also track downstream revenue attribution. All integrations are designed with HIPAA compliance as the primary constraint, using encrypted data transfer and minimum-necessary access principles.
Multi-location medical groups require a scaled approach to local SEO, PPC, and content marketing. We build location-specific landing pages and Google Business Profiles for each office, with consistent branding but localized content. PPC campaigns are geo-targeted to each location's service area with separate budgets and performance tracking. We develop a content strategy that serves the group level (condition and procedure pages) while also building local authority for each individual location (local pages, community involvement content, location-specific provider profiles). Our reporting breaks down performance by location so you can see which offices are driving the most growth and where additional investment may be needed.