Compliance-ready Google Ads campaigns that put your firm in front of high-net-worth prospects at the exact moment they are searching for a financial advisor. Predictable lead costs, qualified consultations, full SEC/FINRA compliance.
Financial advisor keywords command some of the highest cost-per-click rates on Google. Without specialized expertise, you can burn through significant budgets with nothing to show for it except compliance concerns.
Your ideal clients are searching Google right now. Queries like "financial advisor near me," "wealth management firm," and "retirement planning advisor" signal prospects who are actively seeking the guidance you provide. Financial advisor PPC puts your firm in front of these high-intent prospects at the exact moment they are ready to take action.
But PPC for financial advisors is not standard paid search. Financial service keywords often cost $15-$50+ per click. SEC and FINRA regulations govern what you can say in advertising materials. Google's financial services advertising policies add additional restrictions on targeting and ad content. Without specialized expertise, you risk burning through budget while facing compliance concerns.
Three Stripes Digital manages Google Ads for financial advisors with deep understanding of both the regulatory framework and the economics of high-net-worth client acquisition. We build campaigns that generate qualified consultation requests at a predictable cost-per-lead while maintaining full SEC/FINRA compliance.
Financial advisor keywords are among the most expensive on Google. "Wealth management firm" can cost $40+ per click. But the economics work because a single new client can represent significant annual recurring revenue. The challenge is maximizing conversion rates to ensure each expensive click counts. Our campaigns achieve 8-15% landing page conversion rates through precision targeting and optimized conversion funnels.
The SEC Marketing Rule and FINRA advertising regulations govern financial advisor advertising. Performance claims require specific disclosures. Testimonials need proper documentation. Certain promissory language is prohibited. We create ad copy and landing pages that meet these requirements, formatted for easy compliance review before campaigns go live.
Not every click on "financial advisor near me" is a qualified prospect. Job seekers, students, and price-shoppers dilute your budget. We use income-tier targeting, geographic precision (affluent zip codes), carefully crafted ad copy that pre-qualifies prospects, and aggressive negative keyword lists to ensure your budget reaches the high-net-worth individuals you want to work with.
A four-phase system designed to deliver qualified consultation requests from high-net-worth prospects at predictable cost.
The landing page is where your ad spend either generates a consultation request or gets wasted. For financial advisors, the landing page must accomplish something particularly difficult: it must establish enough trust in seconds to convince a high-net-worth individual to share their contact information and financial situation.
Our landing pages display your firm's fiduciary commitment, advisor credentials (CFP, CFA, ChFC), and a clear value proposition above the fold. Consultation request forms are designed to pre-qualify leads without creating friction. Form submissions integrate directly with your CRM for immediate follow-up, because response speed is critical in converting high-net-worth prospects.
Every landing page includes required compliance disclosures: fiduciary statement, ADV Part 2A link, fee disclosure, and any firm-specific regulatory language, positioned to satisfy compliance requirements without undermining the conversion experience.
We analyze your firm's ideal client profile, service offerings, geographic focus, and AUM targets. We review your compliance requirements, understand your CCO's review process, and develop a campaign strategy that maximizes lead quality within regulatory constraints.
We build campaigns segmented by service offering: retirement planning, wealth management, estate planning, tax planning. Each segment gets dedicated keywords, compliance-approved ad copy, and conversion-optimized landing pages with proper disclosures and secure form handling.
We launch with income-tier targeting, affluent geographic focus, and conservative bids. Daily search term monitoring eliminates non-qualified traffic immediately. We A/B test ad copy, optimize landing pages, and refine targeting to drive cost-per-lead down while maintaining lead quality standards.
Once we establish a profitable cost-per-consultation, we scale winning campaigns, expand keyword coverage, test additional ad formats, and implement remarketing where compliance permits. Monthly reports track consultation requests, lead quality scores, and pipeline revenue attributed to PPC.
We will analyze your current campaigns, identify wasted spend, and show you exactly where the opportunities are. No obligation, no pressure.
Every engagement includes the full stack of PPC management services. No hidden fees. No a la carte upsells.
We handle everything from keyword research and ad copy to landing page optimization and conversion tracking. Complete campaign architecture organized by service type, with keyword research across 200-500 financial planning terms and negative keyword lists that filter out non-qualified traffic.
SEC/FINRA-compliant ad copy that communicates fiduciary commitment, credentialing, and service specialization within Google's character limits. Multiple variations per ad group with continuous testing of headlines, descriptions, and calls-to-action. Responsive search ads, sitelink extensions, callout extensions, and call extensions with tracked phone numbers.
Complete campaign architecture organized by service type and geographic focus. Includes keyword research, competitor gap analysis, affluent zip code targeting, and full conversion tracking setup.
SEC/FINRA-ready ad copy that communicates fiduciary commitment and credentialing. Multiple variations per ad group with continuous headline, description, and CTA testing.
Dedicated landing pages built for each service type. Trust signals, fiduciary disclosures, advisor credentials, and consultation request forms that convert high-net-worth prospects.
Continuous bid optimization with income-tier adjustments and affluent geographic targeting. Monthly ROI reports with pipeline attribution so you know exactly what your ad spend produces.
Financial advisor advertising is regulated by the SEC and FINRA. Violations can result in enforcement actions, fines, or reputational damage. We build compliance into every campaign from the start.
The SEC Marketing Rule permits advertising for investment advisers, including testimonials and endorsements with proper disclosures. However, promissory language, misleading performance claims, and unsubstantiated guarantees remain prohibited. Every ad, landing page, and extension we create is formatted for easy compliance review by your CCO before campaigns go live.
FINRA advertising regulations add additional layers for broker-dealer communications. We maintain a compliance checklist that covers both SEC and FINRA requirements, updated as regulations evolve. Our team stays current on the nuances of what is permissible in digital advertising for registered investment advisers versus broker-dealers.
Our compliance process does not slow down campaign launches. We maintain pre-approved templates and a streamlined review workflow that allows us to launch compliant campaigns within 5-7 business days of onboarding. All ad copy is documented and archived for your compliance records.
PPC works best as part of a comprehensive digital strategy. Explore our other services for financial advisors.
Full-service marketing for RIAs and wealth management firms combining SEO, PPC, content marketing, and lead nurturing.
Learn MoreCompliance-ready organic SEO strategy including technical SEO, E-E-A-T content marketing, and national keyword targeting.
Learn MoreConversion-optimized, compliance-ready websites built to establish trust and convert visitors into consultation requests.
Learn MoreFocused local search optimization to dominate Google Maps and the Local Pack for your advisory services and geographic area.
Learn MoreClient engagement, thought leadership, and social proof strategies that complement your SEO authority and build firm awareness.
Learn MoreEnsure your firm is cited in ChatGPT, Perplexity, Google AI Overviews, and other AI-powered search experiences.
Learn MoreSchedule a 45-minute call where we analyze your current Google Ads campaigns, identify wasted spend, and map out a strategy to lower your cost-per-lead. No obligation, no pressure.
We only take on a limited number of clients per vertical to maintain quality. Check if your market is still available.
Google Ads is a compliant advertising channel for financial advisors when implemented correctly. The SEC Marketing Rule permits advertising, including testimonials and endorsements with proper disclosures. FINRA advertising rules apply to broker-dealer communications. We ensure all ad copy avoids promissory language, includes required disclosures where applicable, and does not make misleading performance claims. We provide all ad copy and landing page content in compliance-review-ready format for your CCO before campaigns launch.
We use multiple layered targeting approaches. First, geographic precision: targeting affluent zip codes and communities where your ideal clients live. Second, Google's household income targeting allows bid adjustments for top income tiers. Third, keyword selection: targeting queries that signal wealth ("wealth management," "estate planning") rather than generic financial queries. Fourth, ad copy that pre-qualifies prospects through positioning that appeals to HNW sensibilities. Fifth, landing page design that communicates sophistication, filtering out non-target prospects before they submit a form.
The most effective strategy combines both channels. PPC delivers immediate consultation requests. You can start receiving qualified leads within the first week. SEO for financial advisors builds a long-term asset that generates leads at near-zero marginal cost, but takes 3-6 months to ramp up. We typically recommend launching PPC first for immediate lead flow, then building the SEO foundation concurrently. As organic rankings grow, your blended cost-per-lead decreases because organic leads supplement paid leads.
Most financial advisor PPC campaigns generate their first consultation requests within the first 1-2 weeks of launch. The initial 30-day period focuses on data collection, search term refinement, and targeting optimization. By month two, we typically have a stable cost-per-lead and are beginning optimization. By month three, campaigns are operating at or near optimal efficiency with consistent lead flow. PPC is the fastest-acting digital marketing channel for financial advisors.
Absolutely. Multi-location financial advisor PPC requires location-specific campaigns with geographic targeting, location-specific ad copy, dedicated landing pages per location, and consolidated reporting that shows performance by office alongside firm-wide metrics. We manage budget allocation across locations based on market opportunity and office capacity, ensuring each location receives appropriate investment proportional to its growth potential.