We do not sell generic SEO packages to online stores. We engineer organic revenue systems built for the technical complexity of ecommerce, product schema, faceted navigation, crawl budget optimization, and content strategies that rank category pages and drive purchases.
Ecommerce SEO is not blog SEO. You are optimizing thousands of product pages, managing faceted navigation, handling duplicate content at scale, and competing against Amazon for every keyword. Generic SEO approaches fail because they are not built for the technical complexity of online stores.
An ecommerce store with 500 products generates 500 product pages, dozens of category pages, and potentially thousands of filtered URL variations. Each page needs unique metadata, schema markup, and internal linking. Ecommerce SEO requires systematic, template-driven optimization that scales with your catalog.
Faceted navigation creates crawl budget problems. Variant pages cause duplicate content issues. Pagination fragments link equity. Out-of-stock products generate soft 404s. Slow product image loading tanks Core Web Vitals. Ecommerce SEO demands technical expertise far beyond title tags and meta descriptions.
Paid ads stop generating revenue the moment you stop paying. Organic rankings generate free traffic 24/7 and compound as your domain authority grows. A category page ranking #3 for a 10,000 search volume keyword generates 800-1,200 visits per month, every month, without any ad spend.
Ecommerce sites are technically complex in ways that most websites are not. Faceted navigation can generate thousands of URL variations that dilute crawl budget and create duplicate content. We implement crawl control through canonical tags, robots.txt directives, noindex/follow on low-value filter combinations, and AJAX-based filtering that does not generate crawlable URLs.
We design flat URL hierarchies that keep product pages within 3 clicks of the homepage, implement logical category structures, and ensure every product page inherits link equity from its parent category. Core Web Vitals optimization addresses image delivery with next-gen formats, deferred non-critical JavaScript, and third-party script auditing to hit sub-2.5s LCP targets.
Content for ecommerce is not about publishing blog posts for the sake of traffic. It is about creating pages that capture search demand at every stage of the buying journey and funnel shoppers toward product pages. We optimize category pages with above-the-fold introductory content, below-the-fold comprehensive buying guides, internal links to subcategories and top products, and FAQ sections that capture long-tail queries.
Product pages receive unique descriptions that address buyer questions, include use-case scenarios, and naturally incorporate target keywords alongside optimized title tags, image alt text, and Product, Offer, AggregateRating, Review, and BreadcrumbList schema markup. Rich results increase click-through rates by 20-35%.
We execute a link building strategy centered on digital PR, securing placements in industry publications, product roundups, and niche blogs that drive both referral traffic and domain authority. Competitor backlink analysis identifies gaps and opportunities, allowing us to systematically close the authority gap against established players in your vertical.
Continuous optimization based on ranking data, revenue attribution, competitive movements, and algorithm updates. Monthly reports show exactly how much organic revenue your store generated, which keywords drove it, and your ROI on SEO investment. Quarterly strategy reviews ensure we stay ahead of market shifts and capitalize on emerging search trends.
Book a free strategy call. We will audit your ecommerce SEO, identify the technical issues capping your organic growth, and map out a plan to drive compounding revenue from search.
Book Your Free Strategy CallEvery ecommerce platform has unique SEO strengths and limitations, and every vertical has distinct competitive dynamics. We build custom SEO strategies for each, not one-size-fits-all campaigns.
Shopify has well-documented SEO limitations: rigid URL structure, limited robots.txt control, and duplicate content from /collections/all/ paths. We fix every Shopify-specific issue including duplicate URLs with canonical tags, Liquid template optimization, and JSON-LD product schema via theme code.
WooCommerce offers more SEO flexibility but requires careful configuration. We handle custom URL structures, variable product canonical management, advanced schema implementation, plugin conflict audits, server-level caching, and category archive page optimization.
Enterprise platforms with powerful SEO capabilities that require expert configuration. We optimize URL structures, implement advanced product schema, manage complex category hierarchies, and configure server-side rendering for JavaScript-heavy storefronts.
High competition, seasonal trends, and image-heavy catalogs define fashion SEO. We optimize for style-specific long-tail queries, implement visual search optimization, and build content strategies around lookbooks, trend guides, and outfit inspiration that capture top-of-funnel traffic.
Ingredient-focused search behavior, "best of" comparisons, and influencer-driven discovery shape the health and beauty SEO landscape. We target product-specific queries, build educational content around ingredients and routines, and secure backlinks from beauty publications.
Large catalogs with seasonal demand patterns require strategic prioritization. We optimize for room-specific queries, build buying guides and project inspiration content, and target high-intent "best [product] for [use case]" searches that drive direct conversions.
Spec-driven product comparisons and rapid inventory turnover define tech ecommerce SEO. We build comparison and review content, optimize for model-specific queries, and manage product lifecycle transitions so discontinued pages do not cannibalize active listings.
Subscription models, dietary-specific queries, and local delivery searches create unique optimization opportunities. We target ingredient-focused and diet-specific long-tail queries, optimize for recipe and pairing content, and build authority through food publication placements.
Longer sales cycles, bulk ordering queries, and technical specification searches differentiate B2B from DTC. We target industry-specific procurement searches, optimize for bulk pricing and specification queries, and build content that supports the multi-stakeholder buying process.
For dedicated Shopify SEO, see our Shopify SEO Services page.
A complete ecommerce SEO engagement covering technical optimization, on-page SEO, content strategy, and link building. Every deliverable is tied to organic revenue growth.
Full crawl analysis, URL hierarchy review, and internal linking gap identification across your entire catalog
Faceted navigation management, low-value URL pruning, and crawl directive implementation
Image delivery optimization, JavaScript deferral, critical CSS rendering, and third-party script auditing
Product, Offer, AggregateRating, Review, and BreadcrumbList structured data across your catalog
Duplicate content resolution, variant page canonicalization, and indexation policy management
Above-the-fold introductions, below-the-fold buying guides, and FAQ sections for long-tail capture
Template-based optimization at scale with unique descriptions for high-value products
Alt text strategy, next-gen format conversion, lazy loading, and image sitemap implementation
Category-to-product, cross-sell, and related product linking to distribute link equity effectively
Variant page management, filtered URL handling, and pagination canonicalization
Keyword-driven content planning aligned to buying journey stages and seasonal demand
Top-of-funnel content capturing informational queries and funneling traffic to product pages
Placements in industry publications, product roundups, and niche blogs for authority growth
Systematic identification and pursuit of link opportunities your competitors already have
Revenue tracked by landing page, product category, and keyword cluster with full ecommerce reporting
Category and product keyword positions monitored daily with movement alerts and trend analysis
Landing page performance analysis and recommendations to maximize revenue per organic session
Market shifts, algorithm updates, and competitive movements analyzed with strategic pivots as needed
SEO is the foundation. These complementary services amplify your store's online visibility across every channel where potential customers are searching.
Google Shopping, Meta Ads, and retargeting campaigns that deliver immediate revenue while SEO compounds in the background.
Learn MoreHigh-converting store design built on a fast, SEO-friendly technical foundation. The website is the platform your SEO drives traffic to.
Learn MoreEnd-to-end ecommerce marketing combining SEO, PPC, email, and CRO under one strategy for maximum growth efficiency.
Learn MoreSocial commerce, community building, and brand awareness strategies that complement your SEO authority and drive store traffic.
Learn MoreDedicated SEO for Shopify and Shopify Plus stores. We address every platform-specific limitation to maximize your organic visibility.
Learn MoreEnsure your products are cited in ChatGPT, Perplexity, Google AI Overviews, and other AI-powered search experiences.
Learn MoreLearn more about our core SEO services methodology and how it adapts to each industry we serve.
Schedule a 45-minute call where we analyze your market, audit your current digital presence, and map out a growth strategy. No obligation, no pressure.
We only take on a limited number of clients per vertical to maintain quality. Check if your market is still available.
Ecommerce SEO follows a predictable timeline. Technical fixes and quick wins show impact within 4-8 weeks. Category page rankings begin climbing noticeably between months 3-6. Significant organic revenue growth typically occurs between months 6-12. SEO is a compounding investment: the longer you invest, the faster results accumulate because domain authority and topical authority grow over time.
Yes. Shopify is our most common ecommerce platform. We have deep expertise in Shopify's SEO limitations and how to work around them. This includes fixing the duplicate content issues created by Shopify's URL structure, optimizing Liquid templates for metadata and schema, and addressing app bloat that slows page speed. For detailed information, see our dedicated Shopify SEO Services page.
Both. SEO and ecommerce PPC serve different functions and are most effective together. PPC delivers immediate, scalable revenue but stops when you stop paying. SEO builds compounding organic traffic that reduces your dependence on paid channels. The ideal approach is running PPC for immediate revenue while investing in SEO to build long-term organic visibility.
Large catalogs require template-based optimization, not page-by-page work. We create SEO templates for product page titles, meta descriptions, and H1 tags that dynamically pull product attributes. Category pages get individual attention because they are your highest-value SEO assets. We prioritize the 20% of pages that drive 80% of organic revenue and use programmatic approaches for the long tail.
You will not outrank Amazon for "buy running shoes." But you can outrank Amazon for thousands of long-tail and niche queries where your specialized expertise gives you an advantage. Queries like "best running shoes for plantar fasciitis" are where independent ecommerce stores win because they can create deeper, more authoritative content than marketplace product listings.
We measure ecommerce SEO ROI through revenue directly attributed to organic search in Google Analytics 4. This includes tracking organic sessions by landing page, revenue per organic session, assisted conversions where organic is a touchpoint, and year-over-year organic revenue growth. Monthly reports include keyword ranking changes, organic traffic trends, and the revenue data that ties SEO activity to business outcomes.