We do not run generic ad campaigns and hope for conversions. We engineer ROAS-optimized paid acquisition systems across Google Shopping, Meta Ads, and retargeting, built specifically for the margins, seasonality, and catalog complexity of ecommerce brands.
Running Google Shopping, Meta Ads, and retargeting campaigns for ecommerce is fundamentally different from lead generation PPC. It requires product feed expertise, ROAS optimization, and multi-channel attribution that generalist agencies do not have.
Ecommerce PPC involves more variables than any other vertical. You are managing hundreds or thousands of SKUs, each with different margins, seasonality patterns, and competitive dynamics. A single misconfigured Shopping campaign can waste thousands of dollars per day.
We have audited ecommerce accounts where 60% of ad spend was going to products with margins below the cost-per-acquisition. The campaigns looked profitable on the surface because revenue was high, but the business was losing money on every sale when COGS and ad costs were factored in.
Another common problem is inventory-blind advertising: running ads for out-of-stock products and discontinued items. We integrate inventory data into campaign management so ads automatically pause when products sell out.
Google Shopping campaigns are powered by your product feed, not keywords. A poorly optimized feed with missing attributes, generic titles, and incorrect categorization means your products lose to competitors before the auction even starts. We treat feeds as the foundation of your entire paid strategy.
A customer sees your Meta ad on Monday, clicks a Google Shopping result on Wednesday, and converts via branded search on Friday. Without proper multi-touch attribution, you make budget decisions based on incomplete data and overspend on bottom-funnel channels.
Every ecommerce brand hits a point where increasing ad spend produces diminishing returns. Breaking through that scaling ceiling requires expanding horizontally into new customer segments, geographies, and product categories rather than simply bidding higher on the same campaigns.
A four-phase system designed to maximize ROAS and scale your ad spend profitably across every paid channel.
We reverse-engineer your competitors' Google Shopping campaigns, Meta ad strategies, and retargeting funnels to identify what is working in your product category. This intelligence shapes our strategy from day one instead of starting blind.
We build campaigns structured by product category, margin tier, and customer lifecycle stage. Each campaign group is segmented with custom labels for bid management, dedicated ad creative, and optimized product feed data. This structure delivers higher impression share on your most profitable products while suppressing spend on low-margin SKUs.
Campaigns launch with conservative budgets and precise audience targeting. During the first 30 days, we optimize bids based on ROAS targets, refine product feed titles daily, and test ad creative variations. Once baseline ROAS is established, we scale budget into winning product groups while expanding into new channels and audience segments.
Audit existing campaigns, product feed health, pixel and conversion setup, and attribution model. Identify wasted spend, underperforming products, and missed opportunities across every channel.
Rebuild Shopping campaigns with product segmentation by margin tier and category. Optimize the product feed with search-driven titles, correct categorization, and custom labels for bid management.
Conservative bids with precise targeting. Test ad creative, refine audiences, and establish baseline ROAS within 30 days. Daily feed optimization and bid adjustments based on real performance data.
Expand into new channels, test new audience segments, and increase budget on winning product categories. Seasonal campaign planning, new product launch strategies, and retention-focused advertising for compound growth.
We will analyze your current campaigns, identify wasted spend, and show you exactly where the opportunities are. No obligation, no pressure.
Every engagement includes the full stack of PPC management services. No hidden fees. No a la carte upsells.
We handle everything from product feed optimization and Shopping campaign architecture to Meta ad creative and cross-channel retargeting. Complete campaign management across Google Shopping, Google Search, Meta, Instagram, and YouTube, organized by product category, margin tier, and customer lifecycle stage.
Every campaign is built with ROAS targets tied to your actual product margins. We integrate inventory data so ads pause automatically for out-of-stock items, and we use custom labels to segment bidding by profitability. Monthly reporting ties every dollar of ad spend to revenue and ROAS by channel.
Complete Shopping campaign architecture with product segmentation by category and margin tier. Search campaigns for branded, category, and competitor terms with precise negative keyword management.
Full-funnel Meta advertising from cold prospecting with Advantage+ Shopping campaigns to dynamic product ads for retargeting. Creative strategy, production, and continuous testing.
Product feed is the foundation of Shopping campaign performance. We optimize every attribute to maximize visibility, click-through rates, and conversion on your product and category pages.
Continuous bid optimization using ROAS targets tied to your actual product margins. Inventory-aware automation pauses ads for out-of-stock items. Monthly reporting with full cross-channel attribution.
Google Merchant Center and Meta Commerce policies are strict and constantly evolving. We build compliance into every campaign so your ads stay active and your accounts stay healthy.
Google Merchant Center enforces strict product data requirements. Incorrect pricing, missing GTIN/MPN identifiers, misleading product descriptions, and policy violations result in product disapprovals or full account suspensions. We audit every feed attribute against Google's requirements and fix issues before they trigger enforcement actions.
Meta Commerce policies govern what you can advertise and how product catalogs must be structured. Dynamic product ads require accurate inventory syncing, correct pricing, and compliant product imagery. We configure catalog feeds to meet Meta's specifications and monitor for disapprovals that reduce campaign reach.
Product data feed compliance extends beyond the major platforms. We ensure your feed structure supports expansion into additional channels like YouTube Shopping, Microsoft Shopping, and Pinterest Product Pins without rebuilding from scratch. Our feed management process keeps all channels synchronized with accurate pricing, availability, and product attributes.
PPC works best as part of a comprehensive digital strategy. Explore our other services for ecommerce brands.
End-to-end ecommerce marketing combining SEO, PPC, email, and CRO under one strategy for maximum growth efficiency.
Learn MoreOrganic search optimization for product pages, category pages, and content marketing that drives compounding ecommerce revenue.
Learn MoreHigh-converting store design built on a fast, SEO-friendly technical foundation. The website is the platform your SEO drives traffic to.
Learn MoreSocial commerce, community building, and brand awareness strategies that complement your SEO authority and drive store traffic.
Learn MoreDedicated SEO for Shopify and Shopify Plus stores. We address every platform-specific limitation to maximize your organic visibility.
Learn MoreEnsure your products are cited in ChatGPT, Perplexity, Google AI Overviews, and other AI-powered search experiences.
Learn MoreSchedule a 45-minute call where we analyze your current campaigns, identify wasted spend, and map out a strategy to improve your ROAS across every paid channel. No obligation, no pressure.
We only take on a limited number of clients per vertical to maintain quality. Check if your market is still available.
Target ROAS depends entirely on your gross margins. A brand with 70% gross margins can be profitable at 2x ROAS, while a brand with 30% margins needs 4x or higher. We work with your finance team to establish breakeven ROAS by product category and set campaign targets above that threshold. Most of our clients target 4-6x blended ROAS.
We typically run both. Performance Max excels at finding new customers across Google's entire ad inventory. Standard Shopping campaigns give us more granular control for your highest-margin products. This hybrid approach consistently outperforms either channel in isolation.
Product feed optimization is an ongoing process. We optimize product titles to include search terms shoppers actually use, enhance descriptions with key product attributes, ensure correct Google Product Categories, add custom labels for bid segmentation, and fix disapprovals. Feed optimization alone typically improves Shopping campaign performance by 20-40%.
Yes. Our management includes creative strategy, static ad design, and video ad production for Meta and Instagram. We develop creative briefs based on what is working in your category, produce multiple ad variations for testing, and rotate creative on a regular cadence to prevent ad fatigue.
Scaling spend while maintaining ROAS is our core competency. We expand reach horizontally: new product categories, new audience segments, new channels, and new geographies. Each expansion is tested with a controlled budget before scaling. We set ROAS floor targets and use incremental budgeting rather than large jumps that destabilize algorithmic bidding.
We implement server-side tracking to restore the conversion data that browser-based tracking misses. This includes Meta Conversions API, Google Ads enhanced conversions, and server-side Google Tag Manager. These implementations typically recover 20-35% of conversions that would otherwise go untracked after iOS 14.5+ changes.