Your ROAS is declining and acquisition costs keep climbing. We combine paid media, SEO, and conversion optimization into a single growth engine built for profitable scale on Shopify, WooCommerce, and every major platform.
Ecommerce marketing in 2026 is not what it was in 2020. The iOS 14.5 privacy changes decimated Facebook attribution. Google Ads CPCs have increased 15 to 20% year over year. Amazon is capturing an ever-larger share of product searches. First-party data has become the most valuable asset a DTC brand can build, and most agencies are still running the same playbook they used before the landscape shifted.
The brands that are growing profitably have adapted. They have diversified beyond paid social into organic search, which now accounts for over 43% of ecommerce traffic. They have built first-party data strategies that reduce reliance on third-party cookies and pixel-based tracking. They have invested in site speed, technical SEO, and conversion rate optimization that compounds over time rather than requiring ever-increasing ad spend.
We are an ecommerce marketing agency built for this new reality. We combine paid media expertise with deep SEO and CRO capabilities, so your growth is not entirely dependent on ad budgets that competitors can always outbid.
We work with ecommerce brands across every major platform: Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, and custom builds. We understand the technical differences between these platforms and how to optimize each for search performance, site speed, and conversion rate.
Our approach starts with the numbers. We analyze your unit economics, customer lifetime value, return rates, and margin structure before we touch a single ad campaign or SEO strategy. This ensures that every marketing dollar is deployed against the products and channels that generate the most profit, not just the most revenue.
From DTC startups launching their first paid campaigns to established brands optimizing mature channel mixes, we bring the technical depth and performance rigor that ecommerce demands.
Facebook CPMs have more than doubled since 2020. Google Shopping CPCs increase every quarter. The brands that relied exclusively on paid media for growth are watching their margins erode. The post-iOS 14.5 attribution landscape means you are flying partially blind, making it harder to allocate budget efficiently.
We diversify your acquisition channels to reduce CAC dependency on any single platform. Our approach balances paid media with SEO, email, and organic social to build a sustainable growth engine that does not collapse when CPCs spike.
Over 60% of product searches now start on Amazon, not Google. Marketplaces capture demand that used to flow to DTC sites. Competing on price alone is a race to the bottom. Ecommerce brands need to build direct customer relationships and brand equity that justifies purchasing from your own site rather than Amazon.
We build organic search strategies that capture product research traffic before it reaches Amazon. We optimize your product pages to compete in Google Shopping. And we build content that creates brand preference, so customers choose your site deliberately.
Ecommerce sites with thousands or hundreds of thousands of products face unique technical SEO challenges: crawl budget management, faceted navigation creating duplicate content, product variant handling, out-of-stock page management, and site speed optimization with large media libraries. Most SEO agencies do not have the technical depth to address these issues.
We bring engineering-level technical SEO expertise to ecommerce. We optimize crawl efficiency, implement proper canonicalization strategies, structure product data with schema markup, and build information architectures that scale with your catalog.
Traffic means nothing if it does not convert. The average ecommerce conversion rate is 2.5 to 3%, which means 97% of your visitors leave without purchasing. Small improvements in conversion rate, even 0.5 percentage points, can translate to millions in additional revenue for high-traffic stores. Yet most brands invest heavily in traffic acquisition while neglecting the conversion experience.
We run a structured CRO program that tests product page layouts, checkout flows, pricing presentations, trust signals, and upsell sequences.
We do not optimize for vanity metrics. We optimize for profit. Every strategy is grounded in your unit economics, margin structure, and customer lifetime value to ensure that growth is sustainable and profitable.
Before we touch your marketing, we analyze your COGS, shipping costs, return rates, and margin structure by product category. We calculate your allowable CAC and target ROAS so every decision is grounded in profitability, not just revenue.
We design a multi-channel acquisition strategy that balances paid media (Google Shopping, Meta, TikTok) with organic channels (SEO, email, organic social). The goal is a channel mix where no single platform accounts for more than 40% of revenue.
We optimize your ecommerce platform for performance: site speed, Core Web Vitals, product schema, crawl efficiency, and conversion rate. These improvements compound over time, reducing CAC and increasing the output of every marketing dollar.
Once the foundation is set, we scale winning channels while continuously testing new opportunities. Weekly performance reviews, monthly strategy adjustments, and quarterly channel rebalancing ensure sustained profitable growth.
Technical SEO and content strategies engineered for product catalogs. We optimize category pages, product pages, blog content, and site architecture to capture organic traffic at every stage of the purchase journey. Platform-specific expertise for Shopify, WooCommerce, Magento, and BigCommerce ensures nothing is left on the table.
Google Shopping, Performance Max, Search, Meta Ads, and TikTok Ads managed for maximum return on ad spend. We build product feed optimization, audience segmentation, creative testing, and attribution frameworks that extract maximum revenue from every ad dollar spent.
High-converting store design built on a fast, SEO-friendly technical foundation for Shopify, WooCommerce, and BigCommerce. Custom themes, product page optimization, checkout flow engineering, and mobile-first design that turns browsers into buyers.
Organic and paid social strategies for Instagram, TikTok, Facebook, and Pinterest. We create shoppable content, UGC campaigns, influencer partnerships, and community-building strategies that drive both brand awareness and direct sales. Every post and campaign ties back to revenue, not vanity metrics.
Dedicated SEO for Shopify and Shopify Plus stores. We address every platform-specific limitation, from duplicate content patterns and rigid URL structures to theme performance and structured data, to maximize your organic visibility and revenue.
Ensure your products are cited when shoppers ask ChatGPT, Perplexity, Google AI Overviews, and other AI-powered tools for product recommendations. We optimize your content and structured data so AI models recognize, trust, and recommend your products.
Book a free strategy call. We will analyze your store's performance, audit your ad accounts, and build a custom growth plan grounded in your unit economics.
Book Your Free Strategy CallWe optimize marketing strategies for the specific technical capabilities and limitations of each major ecommerce platform.
Our most common platform. We address Shopify-specific SEO challenges (duplicate content, URL structure, liquid optimization), build custom Shopify themes for conversion, and integrate with the Shopify ecosystem of apps and tools.
Full WordPress/WooCommerce SEO and performance optimization. We address plugin conflicts, database optimization, hosting configuration, and the technical SEO challenges unique to WooCommerce's architecture.
BigCommerce-specific SEO and marketing optimization. We leverage BigCommerce's built-in SEO features while addressing its limitations in URL structure and template customization.
Enterprise-level ecommerce marketing for Magento 2 and Adobe Commerce. Complex catalog management, multi-store SEO, and performance optimization for high-traffic stores.
Headless commerce architectures (Shopify Hydrogen, Next.js, custom React) require specialized SEO approaches. We handle server-side rendering, dynamic rendering, and API-driven content optimization.
Coordinated marketing strategies that encompass your DTC site alongside Amazon, Walmart Marketplace, and other channels. We optimize product feeds and advertising across all platforms.
We calculate your allowable CAC by product category and set ROAS targets grounded in actual margin data.
Optimized product titles, descriptions, and attributes for Google Shopping, Meta Catalog, and marketplace feeds.
Crawl budget optimization, faceted navigation handling, canonical strategy, and structured data at scale.
Ongoing A/B testing of product pages, checkout flows, and upsell sequences based on data, not opinions.
Server-side tracking, first-party data integration, and cross-channel attribution that works in the post-cookie era.
Ecommerce moves fast. We review performance weekly and make tactical adjustments to campaigns, bids, and budgets in real time.
Page speed directly impacts conversion rate and search rankings. We optimize your store for sub-2-second load times.
Ongoing monitoring of competitor pricing, keyword strategies, ad creative, and product launches in your category.
Schedule a 45-minute call where we analyze your market, audit your current digital presence, and map out a growth strategy. No obligation, no pressure.
Target ROAS varies significantly by product category, price point, and margin structure. A brand selling $200 products at 70% margin can be profitable at 2x ROAS. A brand selling $30 products at 40% margin may need 5x or higher. We calculate your specific ROAS target based on your unit economics before launching any campaigns. Google Shopping typically performs at 4x to 8x, Meta Ads at 3x to 6x, and branded search at 10x or higher. We set channel-specific targets and optimize toward them weekly.
Ecommerce SEO involves challenges that do not exist in other verticals. Large catalogs create crawl budget issues: Google may not index all your products if your site has poor crawl efficiency. Faceted navigation (filtering by size, color, price) can create thousands of duplicate pages that dilute ranking authority. Product variants (same shirt in 5 colors) need proper canonical treatment. Out-of-stock products need to be handled without losing accumulated SEO value. Product schema markup is critical for rich results in Google Shopping and organic search. Site speed is more complex with large image libraries and dynamic pricing. We address all of these technical challenges as part of our ecommerce SEO service, in addition to standard on-page and off-page SEO strategies.
We work with all major ecommerce platforms: Shopify and Shopify Plus (our most common), WooCommerce, BigCommerce, Magento 2/Adobe Commerce, and headless architectures (Shopify Hydrogen, Next.js storefronts, custom React builds). Each platform has unique technical characteristics that affect SEO, site speed, and conversion optimization. For example, Shopify's URL structure creates specific canonicalization challenges that do not exist on WooCommerce. Magento's complexity requires specialized hosting and caching configurations. Headless builds require careful attention to server-side rendering for SEO. We have deep technical expertise on each platform and tailor our approach accordingly.
Attribution is one of the biggest challenges in ecommerce marketing today. We address it through a multi-layered approach. First, we implement server-side tracking via Conversions API (for Meta) and enhanced conversions (for Google) to recapture signal lost from browser-side tracking. Second, we use first-party data collection through post-purchase surveys ("How did you hear about us?") to validate channel performance against platform-reported data. Third, we implement incrementality testing to measure the true lift of each channel, rather than relying solely on last-click or platform-reported attribution. Fourth, we use media mix modeling for larger brands to understand the total contribution of each channel including halo effects. The goal is a triangulated view of performance that does not rely on any single attribution model.
We work with ecommerce brands at every stage, from pre-launch DTC startups to established brands doing $50M+ in annual online revenue. The strategies differ significantly at each stage. For startups, we focus on rapid customer acquisition testing, finding product-market fit signals in ad performance, and building an initial SEO foundation that compounds over time. For growth-stage brands doing $1M to $10M, we focus on channel diversification, CAC reduction, and scaling what is working while testing new channels. For mature brands, we focus on efficiency optimization, incrementality measurement, and defending market share while finding new growth vectors. We are transparent about minimum investment levels at each stage and will tell you if your budget is not yet sufficient for our services.
CRO results depend on your current traffic volume (more traffic means faster statistical significance in tests) and the severity of existing conversion barriers. Quick wins from fixing obvious UX issues, improving site speed, and optimizing above-the-fold product page content often produce measurable improvements within the first 30 to 60 days. Our structured A/B testing program typically runs 2 to 4 tests per month, with each winning test compounding on previous improvements. For context, improving conversion rate from 2.0% to 2.7% on a store doing 100,000 monthly sessions represents approximately $700,000 in additional annual revenue at a $100 AOV.