Social media for ecommerce is not about vanity metrics. It is about building a brand that sells, through shoppable content, influencer partnerships, community engagement, and social commerce strategies that turn followers into customers and customers into advocates.
Social commerce is projected to exceed $100 billion in the US. Consumers discover, research, and buy products without leaving Instagram, TikTok, or Facebook. Brands that ignore social commerce are leaving revenue on the table.
Over 70% of consumers use social media to discover new products. Instagram Shopping, TikTok Shop, and Facebook Marketplace are becoming primary shopping channels, not just awareness channels. If your products are not shoppable on social, competitors are capturing your customers.
User-generated content generates 4x higher click-through rates than brand-produced content. We build systems to incentivize, curate, and amplify customer-created content that drives both organic engagement and paid ad performance.
Brands with active social communities see 2-3x higher repeat purchase rates. Social media is not just an acquisition channel. It is a retention engine that builds loyalty, generates word-of-mouth referrals, and increases customer lifetime value.
We set up and optimize shoppable experiences across every major platform. Instagram Shopping with product tagging, Facebook Shops with catalog integration, TikTok Shop for viral product discovery, and Pinterest Product Pins for inspiration-to-purchase journeys.
Beyond platform setup, we create content strategies that drive social commerce. Product-focused Reels and TikToks, shoppable Stories, live shopping events, and influencer collaborations that generate immediate sales alongside long-term brand equity.
We also integrate your social commerce data with your ecommerce analytics to provide a complete picture of how social contributes to revenue across direct sales, assisted conversions, and brand lift.
Shoppable posts, Reels, Stories, and live shopping. Full catalog integration, product tagging, and collection curation. Community management and engagement optimization for the platforms where most DTC brands generate the majority of their social revenue.
Short-form video content strategy, TikTok Shop setup and optimization, influencer seeding campaigns, and viral content frameworks. TikTok is the fastest-growing discovery channel for ecommerce brands under $50M in revenue.
Product Pins, shopping ads, and catalog integration for the platform with the highest purchase intent. Pinterest users are 80% more likely to purchase than users on other platforms. Ideal for home, fashion, beauty, and food brands.
We identify, vet, and manage influencer partnerships at every tier, nano, micro, macro, and celebrity. Performance-based compensation models, content licensing agreements, and whitelisting for paid amplification of top-performing influencer content.
Branded content shoots, UGC curation and repackaging, video editing for Reels and TikTok, and static asset design. We produce thumb-stopping content that performs in both organic feeds and paid campaigns.
Active engagement, comment management, DM response workflows, and community building. We turn your comment section into a conversion tool and your DMs into a sales channel. Brands with active community management see 28% higher engagement rates.
Book a free strategy call. We will audit your social presence, identify revenue opportunities, and map out a social commerce strategy tailored to your ecommerce brand.
Book Your Free Strategy CallPaid acquisition costs are rising across every channel. The brands that win long-term are the ones that build organic social presence and community that generates free demand.
We develop brand voice, visual identity, and content pillars that create a consistent, recognizable presence across platforms. This brand equity translates into higher ad CTRs, more branded search volume, and lower customer acquisition costs.
We track brand health metrics including share of voice, sentiment, branded search trends, and earned media value alongside traditional performance metrics to give you a complete picture of social's contribution to business growth.
Social media works best as part of a comprehensive digital strategy. Explore our other services for ecommerce brands.
End-to-end ecommerce marketing combining SEO, PPC, email, and CRO under one strategy for maximum growth efficiency.
Learn MoreOrganic search optimization for product pages, category pages, and content marketing that drives compounding ecommerce revenue.
Learn MoreGoogle Shopping, Meta Ads, and retargeting campaigns that deliver immediate revenue while SEO compounds in the background.
Learn MoreHigh-converting store design built on a fast, SEO-friendly technical foundation. The website is the platform your SEO drives traffic to.
Learn MoreDedicated SEO for Shopify and Shopify Plus stores. We address every platform-specific limitation to maximize your organic visibility.
Learn MoreEnsure your products are cited in ChatGPT, Perplexity, Google AI Overviews, and other AI-powered search experiences.
Learn MoreSchedule a 45-minute call where we analyze your market, audit your current digital presence, and map out a growth strategy. No obligation, no pressure.
We only take on a limited number of clients per vertical to maintain quality. Check if your market is still available.
It depends on your audience and product category. Instagram and Facebook are essential for most ecommerce brands. TikTok is increasingly important for brands targeting younger demographics. Pinterest is critical for home, fashion, beauty, and food categories. We assess your specific audience data and recommend a platform-prioritized strategy.
We track social commerce revenue directly attributed to social channels, assisted conversions where social was a touchpoint, branded search lift correlated with social campaigns, engagement rates, and earned media value. Monthly reports tie social activity directly to revenue metrics so you know the ROI of every dollar invested.
We handle full content production including branded photography direction, video editing for Reels and TikTok, graphic design for static posts, and copywriting. We also build UGC programs to source authentic customer content. For brands with in-house creative teams, we provide content briefs and strategy while your team handles execution.
We manage the full influencer lifecycle: identification and vetting using engagement data rather than follower counts, outreach and negotiation, content briefing, performance tracking, and ongoing relationship management. We focus on micro and mid-tier influencers for ecommerce because they deliver higher engagement and better ROI than celebrity partnerships.
Absolutely. DTC brands routinely generate 15-30% of total revenue through social commerce. When you combine organic social content, paid social advertising, influencer marketing, and social shopping features, social becomes one of the highest-impact channels in your marketing mix. The key is treating social as a revenue channel, not just a brand awareness play.